Why You’re Not Losing ROI with Free Version of Your Product | Pete Caputa on Coffee with Closers

A lot has changed in the way people buy. Modern customers are more likely to educate themselves. They tend to only reach out to the company when they really need help. Today’s guest believes it’s not a bad thing. After all, there are many ways for businesses to turn it into their favor.  Meet Pete Caputa - sales and marketing expert who used to work for HubSpot but eventually became their 7th largest agency partner. Pete is CEO at DATABOX - a versatile analytics platform built to help organizations understand how they are doing business-wise.  In this episode, we’re talking about the advantages of having free versions of the product, the importance of picking the right metrics and building a solid management system, the impact of company culture on sales, and more.  Why companies shouldn’t struggle with offering a free version of their product?  How to understand the real cost of customer acquisition when your company is doing sales and marketing? Will sales ever be completely automated?  Why keeping focus is extremely important for a business?  Enjoy the episode!  -------------------------------------------------------------------------------------------------------------------------- ►Visit DATABOX website https://databox.com/ ►Find Pete Caputa on LinkedIn https://www.linkedin.com/in/pc4media/ -------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Follow OneIMS online! Facebook:https://www.facebook.com/OneIMS/  LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ If you enjoyed this video, please share it. To make sure you never miss an episode of Coffee with Closers, please subscribe.