EPISODE · May 23, 2025 · 1H 7M
Why You're Probably Doing Sustainability WRONG
from Everything is Personal · host Host Len May, Guest Jason McKnight
Chapters: 00:00 – Welcome & Jason’s Roots in Cannabis 02:20 – Growing Up with Cannabis Culture in 1980s LA 05:00 – Moving to Northern California’s Emerald Triangle 08:35 – Family Struggles & Finding Survival Through Sports 13:00 – Football, Mental Health & The Quiet Role of Cannabis 20:00 – From Dreaming Small to Thinking Big 23:00 – Juggling a Day Job & Growing OG Kush 26:00 – Rise of Dispensaries and the Birth of Green Label RX 30:00 – Legal Hurdles, Real Estate Games & Brand Building 37:00 – Branding, Social Media, and Getting Raided 44:00 – Losing His Kids & The Lowest Point 48:00 – Rebuilding with Purpose: Why Greater Purpose Was Born 52:00 – Nationwide Expansion & International Vision 55:00 – Backwood Deals & Gunfire Wake-up Calls 58:00 – Music, Family, and Reflection 1:04:00 – Final Thoughts & Jason’s Contact Info EndoDNA: Where Genetic Science Meets Actionable Patient CareEndoDNA bridges the gap between complex genomics and patient wellness. Our patented DNA analysis platforms and AI technology provide genetic insights that support and enhance your clinical expertise.Click here to check out to take control over your Personal Health & Wellness Connect with EndoDNA on SOCIAL: IG | X | YOUTUBE | FBConnect with host, Len May, on IG Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
In this deeply personal and powerful episode of Everything is Personal, host Len May sits down with cannabis entrepreneur and legacy cultivator Jason McKnight. From growing up amid the chaos of 1980s Los Angeles to becoming a major figure in California’s cannabis movement, Jason shares a gripping story of resilience, reinvention, and righteous hustle. Jason walks us through his early exposure to cannabis, navigating between survival and passion, and the reality of running a “gray market” business before legalization. He opens up about his family's struggle with drugs, his move to the Emerald Triangle, and how sports became his initial ticket out of hardship.
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Why You're Probably Doing Sustainability WRONG
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