Wie wichtig ist das E-E-A-T Konzept für die Sichtbarkeit

from Echt statt Laut – Der Anti-Marketing-Podcast · host Heiko Gaß

Heute möchte ich über ein Thema sprechen, das auf den ersten Blick vielleicht sehr technisch klingt, aber für deine Sichtbarkeit im Netz sehr wichtig ist: das E-E-A-T-Konzept. Vielleicht hast du davon schon gehört – Experience, Expertise, Authority und Trust. Also Erfahrung, Expertise, Autorität und Vertrauen.Google nutzt dieses Konzept, um die Qualität von Webseiten zu bewerten, besonders bei sogenannten "Your Money or Your Life" Themen. Abgekürzt YMYL. Das sind Themen, die das Wohl, die Gesundheit oder die Finanzen der Nutzer beeinflussen können. Dazu gehören auch psychologische oder gesundheitsbezogene Ratschläge.👉 Mehr dazu findest du auf heiko-gass.de und (beginnend) auf YouTube https://www.youtube.com/@HeikoGass

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This episode was published on August 30, 2025.

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