WII 165 – Mark Chapman’s Big Advertising News for Wedding Pros

“Hold on, let me TikTok that.” It was a simple, casual comment. But it represented a huge change in advertising – especially for wedding planners. When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients.  Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power.  The good news? Advertising with short-form videos doesn’t have to be scary and time-consuming.  Mark is president of The I Do Society, and he’s an expert on online advertising. He’s got great insight on how couples find wedding planners online, and how you can be the pro they find and hire. If you’ve been listening for a while, you’ll remember last year’s fantastic interview with Mark Chapman (if not, listen to that Wedding Industry Insider episode here). And already it’s time for Mark to come back and share big changes to marketing that you need to know about.  Here is some of what you’ll discover during Mark’s great interview with Eddie: Content ideas for short-term videos Why it’s so important to be visible multiple times on multiple platforms (you need couples to see you again and again!) Tips for making content creation easier How much a paid social media advertising strategy costs… and when it’s time to invest in one. Advertising updates with TikTok, AI, Meta, and more. And… Mark’s #1 advice for wedding planners! To hear our full interview with Mark, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Mark for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Ready to start advertising? Work with Mark Chapman here! Questions? Get in touch with Mark or Eddie See what Timeline Genius can do for you! The post WII 165 – Mark Chapman’s Big Advertising News for Wedding Pros appeared first on Timeline Genius Blog.