Wedding Industry Insider

You can spot AI content from a mile away… and so can your potential clients. And as a wedding planner, authenticity and connection matter. But how can you create engaging content that doesn’t weigh down your workflow?  The secret might be in one of the world’s oldest art forms: storytelling.  This week on Wedding Industry Insider podcast, storytelling strategist Akua Konadu joins Eddie for a thoughtful conversation about embracing authenticity, standing out amid AI-generated noise, and safeguarding your productivity as a wedding pro.  Whether you’re a master of storytelling or feel like you’re entering a whole new realm, you’ll love Akua’s honest advice and actionable steps you can take to use storytelling for your wedding planning business. Join us for this great episode and discover: Akua’s framework for storytelling that will help you enter a flow state as you create content for your wedding planning business Why your ideal client persona needs to be based on a real person (and how to create one quickly and thoroughly) How your story library will make it easy to create content that connects with your potential clients The key steps for sharing your stories, including knowing the purpose and finding the hook And… Akua’s #1 advice for wedding planners! To hear our full interview with Akua Konadu, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Akua for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Want to discover your storytelling style? Take Akua’s quiz here! Get a voicenote from Akua by DMing her on Instagram here. Questions? Get in touch with Akua or Eddie Once you stand out with your stories, it’s time to wow them with your workflow. That’s where Timeline Genius comes in. Start your free trial today!   The post WII 192 – The Content Strategy AI Can Never Replace (with Akua Konadu) appeared first on Timeline Genius Blog.

Gavin Snyder talks about how he gave up full-time employment to become a wedding planner Do you dream of taking your wedding planning career full-time? For wedding business owners, a “day job” can often seem like our lifeline, but it can also hold us back. Giving up a steady paycheck and relying solely on your wedding planning income… How do people take that leap? If you’re juggling a day job and a growing wedding business, you’re likely wondering if you can “make it on your own.” This Week’s Wedding Industry Insider Podcast has steps you can take to ease the transition from full-time employment to full-time entrepreneurship.  Full-Time Wedding Planning: A Journey, Not a Leap For Gavin Snyder, his journey to full-time wedding planning wasn’t a leap of faith. It was a series of steps. And in this week’s interview, he’s breaking down each step he took.  This interview is brimming with wisdom and joy. Gavin is the owner of Gavin Snyder Events and Evergreen Floral Studio in Jackson, Mississippi. He truly loves being a wedding planner and is eager to share how he found success in his local market and beyond.  Listen in and learn how Gavin slowly stepped away from outside employment as he grew his wedding planning business… and what he learned from those other jobs. We’ll also get Gavin’s advice for networking, gaining traction as a wedding educator, and opening a second business.  Here are some of our favorite highlights from this week’s episode: How to admit to couples when you don’t know how to do something Can not knowing something actually boost your confidence? Gavin talks about the value of admitting when you’re wrong. He’ll give you the right words to say to wedding planning clients, and how to make sure you’re always open to learning as a wedding pro.  Gavin’s encouragement when you start planning weddings at a low price point Everybody has to start somewhere, and low pricing could help get your first clients in the door. After all, in the beginning, you just want to do the work, and you’ve still got your day job supporting you.  Gavin gives us encouragement for these early pricing models and how he eventually grew to charge enough to support him as a full-time career.  How networking outside of your local wedding market can help with problem-solving and growth Feel like everyone in your wedding network faces the same problems and doesn’t have any real solutions? Gavin shows us how to reach out to different regions and talk through ideas with industry pros.  This is also the roadmap that Gavin took to become an industry-leading expert in the Southeast and beyond! Tips for choosing the right wedding industry conference for you (so you don’t waste your time and money!) Wedding industry conferences aren’t cheap… so you want to make sure they’re worth your time and money. The right one can transform your wedding planning business, and Gavin’s got tips for getting it right.  Learn why Gavin waited years before he went to his first conference, and why you may not be ready for this investment yet.  And… Gavin Snyder’s #1 advice for wedding planners! You’ve got dreams, and Gavin wants you to go after them! To hear our full interview with Gavin, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Gavin for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!      Show Notes: Be sure to follow Gavin Snyder Events on Instagram here. Questions? Get in touch with Gavin or Eddie Before you go full-time, get your systems in place… get your free trial of Timeline Genius here to start moving in the right direction.   The post WII 191 – Ready to Take Wedding Planning Full Time? Here’s How to Quit Your Day Job (with Gavin Snyder) appeared first on Timeline Genius Blog.

Luxury wedding planners have it all, right? And with so many high-end weddings, they have to be making high payouts too, right?  Well, not always. This is the story of Gabrielle Pinkerton, and how she ran her business $7,000 in the red. And it’s a valuable listen for anyone who wants to avoid costly mistakes as they grow their wedding business.  Gabrielle is the owner of Cause We Can Events, a Nashville-based wedding planning company that specializes in full weekend events. When the business gained traction in 2016, Gabrielle found herself in the luxury market, paying out big commissions and handing off the most fulfilling work to her team.  And she also found herself burnt out, underpaid, and running her business at a loss. When she ended 2024 with $24,000 in owner pay, she knew things needed to change.  This is where the story gets good: Gabrielle didn’t let this setback be the end of her career. And now she’s using her comeback story to help wedding planners run their businesses in a way that earns profits and avoids burnout. This week on Wedding Industry Insider, Gabby Pinkerton is sharing all the gory details about what awakened her to her business’s financial crisis, AND she’s giving us the playbook for how she finally got it right. Tune in and hear all about:   Choosing employees and pay rates that work for your business and finances. Negative energy that can take over a wedding planning team. What Gabby learned from planning events for nonprofits and how she still supports organizations as a luxury wedding planner. How finding a unique niche led to more money… and how Gabby pulled off the rebrand. And… Gabrielle Pinkerton’s #1 advice for wedding planners! To hear our full interview with Gabby, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Gabby for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Here’s where you can join Gabby’s YouTube community that’s all about growing your wedding business. Follow Gabby on Instagram here. This week, Eddie mentioned Alex Hormozi — here’s a link to Alex’s resource hub. Questions? Get in touch with Gabby or Eddie Don’t wait to boost your business’s efficiency — see what Timeline Genius can do for you!   The post WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton) appeared first on Timeline Genius Blog.

What happens when a scientist becomes a wedding planner? They operate with strong SOPs and make decisions based on data. Today on Wedding Industry Insider, we’re talking about how you can run your business like a scientist. Our guest Dana Kadwell has a degree in chemistry and physics, and a background in education. Still, when she changed careers to wedding planning, she had problems finding balance. Her son’s early life is a blur because she was so busy. She got burnt out as her business grew. And in Dana’s words, her business became her god.  But it didn’t stay that way. During this heartfelt interview, Dana is walking us through her journey as a wedding planner and the changes she made to find balance and joy in her business. And a lot of it comes down to science.  Now with thorough processes, thoughtful goal setting, and data-driven strategies, Dana helps other event professionals through her company Hustle & Gather. Tune into this week’s episode as Dana lays out her most hard-learned lessons as a wedding pro.  Here are some of our favorite highlights from Dana & Eddie’s honest and insightful conversation: Finding your “line” for when and how you show up for your business and family.  The steps Dana took when she first started hiring for her wedding planning business.  How to connect with this generation of employees while still maintaining high standards for your company.  How Dana found meaning in the wedding industry after leaving her teaching job.  And.. Dana’s #1 advice for wedding pros! To hear our full interview with Dana Kadwell, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Dana for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!      Show Notes: Learn more about working with Hustle & Gather here. Questions? Get in touch with Dana or Eddie Make Timeline Genius a part of your scientist-approved SOP!   The post WII 189 – Dana Kadwell Has Wedding Planning Down to a Science appeared first on Timeline Genius Blog.

  Wedding Planner Georgie Mitchell talks about cringey TikTok videos, flat-fee pricing, and why she doesn’t plan luxury weddings.  Feeling pressured to start planning luxury weddings? For many wedding planners, the luxury market seems like the sole place for growth and profits. But what if you don’t feel drawn to luxury events?  This week’s Wedding Industry Insider episode is perfect for the wedding planner who wants a path toward success that’s not intertwined with extravagant, luxury events. Our guest is Georgie Mitchell, owner of Georgina Rose Events, author of “It’s Your Wedding,” and TikTok wedding expert. This interview is so powerful and will be refreshing for anyone who feels pressure to book luxury weddings, pressure to make the biggest sales, and pressure to get social media just right. Because Georgie is rewriting the wedding planner playbook. And during this episode, she’s getting real about the journey that brought her success.  Tune in to hear Georgie’s honest advice for wedding planners, including… Why Georgie charges a flat fee for her wedding planning services, no matter what. Steps you can take toward growth that don’t involve luxury weddings. Tips for what to post on social media, and encouragement to get started posting Reels.  Hiring tips that finally brought her balance and happiness.  Georgie’s social media strategy that brings her almost all her clients And… Georgie Mitchell’s #1 advice for wedding pros.  To hear our full interview with Georgie, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Georgie Mitchell for sharing these insights with our Timeline Genius community.   Show Notes: Be sure to follow Georgie on Instagram and TikTok Following along with Eddie’s book club? Check out Einstein: His Life and Universe Questions? Get in touch with Georgie or Eddie We’ve got the tools to help your wedding planning business succeed: See what Timeline Genius can do for you!   The post WII 188 – Georgie Mitchell Doesn’t Plan Luxury Weddings (And You Don’t Have to Either) appeared first on Timeline Genius Blog.

You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy.  But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market.  That’s why we’re so excited for this week’s episode of Wedding Industry Insider. Today we’ve got Daria Neretina & Alina Krupenina bringing us the best marketing strategies to reach Gen Z couples. Daria & Alina are the co-owners of WedVibes, and they’ve got some surprising and expert-level insights for wedding planners.  They’ve got loads of advice packed into this one-hour interview, so tune in and get ready to tap into a brand new market. We’ll go deep into lots of topics, including these 5 ways you can start standing out to Gen Z couples: Understand what luxury means to Gen Z couples. Ditch your separate personal social media account and show clients the true you. Create buzz around your business — not polished, curated posts. Opt for personalized and conversational interactions (no more scripted CRM replies!). Remember the changing views of Gen Z couples’ parents! Daria & Alina also share their own journeys as entrepreneurs and how they teamed up to create WedVibes. Stay tuned into the end, because you’ll want to hear their #1 advice for wedding planners! To hear our full interview with Daria & Alina, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Daria, Alina, and the WedVibes team for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!    Show Notes: WedVibes VOW for Girls Congress will be November 9-10, 2026. This online conference for wedding pros will also include in-person soirees in San Fransisco, Milan, and New York. All ticket sales go to charity, and you can purchase your VOW for Girls Congress ticket here. Learn about other WedVibes opportunities here. Questions? Get in touch with WedVibes or Eddie Ready to level up your wedding planning business? See what Timeline Genius can do for you!   The post WII 187 – 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina) appeared first on Timeline Genius Blog.

Yes, you read that right – our guest on Wedding Industry Insider is Eddie Babbage! As founder and longtime host of the podcast, Eddie offers so many glimpses into his values and journey as an entrepreneur. But this week we’re getting more than glimpses! We get to hear the full story of how Eddie became the CEO of Timeline Genius, and his many failures, wins, and lessons along the way. As an entrepreneur, Eddie seeks to serve and solve problems using technology. And as an individual, he has so much wisdom and encouragement to share with us.  This interview was a joy to record, and we hope it will transform the way you listen to every Wedding Industry Insider episode. Here are some of the fun topics Eddie covers this week: How Eddie’s childhood and early career led him to entrepreneurship. Encouragement for anyone who “fell into” business ownership and wants to take on the identity of an entrepreneur.  The story behind Eddie’s three business ventures and what sets Timeline Genius apart.  A behind-the-scenes tour of what makes Timeline Genius run, and what it took to get it to this point. The biggest mistake you can make when starting a business… and what to do instead. And… Eddie’s #1 advice for wedding planners To hear this special interview with Eddie Babbage, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! Today’s guest host was Emily Sumners-Tuipulotu, who manages the Wedding Industry Insider Podcast. She has over 12 years of experience as a wedding planner and is the owner of Day of Middle Tennessee Weddings.  We want to say a special thank you to Eddie for taking on the role of guest and sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!    Show Notes: Learn more about Timeline Genius here! Reading along with Eddie? Check out Be Useful: Seven Tools for Life. Questions? Get in touch with Emily or Eddie Want to hear more about the origins of Timeline Genius? Here’s the 2021 interview with Eddie and his wife Brooke!   The post WII 186 – A Special Conversation with Eddie Babbage appeared first on Timeline Genius Blog.

RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them.  What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise. This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients.  Becca is a wedding industry marketing expert, author, and coach with so much wisdom to share during her interview. Tune in to hear Becca’s advice for self-confidence, marketing, and overcoming struggles in your wedding planning business.  Here are some of our favorite moments from this week’s episode: How her daughter’s soccer tryouts reframed Becca’s outlook on self-confidence. Reasons you’re losing clients: what’s the actual problem? Tips for finding FACTS that support your worth as a wedding pro. The fun story behind Becca Pountney’s book.  A tour of the Marketing Theme Park, and how you can reach couples as they journey through the chaos. And… Becca’s #1 advice for wedding planners! To hear our full interview with Becca Pountney, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Becca for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!    Show Notes: Buy Becca’s book on Amazon here.  Find Becca on TikTok and Instagram Questions? Get in touch with Becca or Eddie Ready to level up your wedding planning business? See what Timeline Genius can do for you!   The post WII 185 – Becca Pountney and the Death of the Marketing Funnel appeared first on Timeline Genius Blog.

When Annette Naif opened her event planning business at the age of 46, she had one big secret: she had no idea what she was doing. She knew how to plan events, and she was good at it. But when it came to running a business, she was clueless, and she didn’t want anyone to know.  This was despite having a degree in business, a legal background, and commercial experience. Everyone has to start somewhere. And for Annette’s first wedding, her starting pay was negative $57 per hour.  Over the course of her career — with help from coaches, her network of support, and a lot of dedication and learning — Annette grew to be a successful event planner with a thriving business. And now she’s sharing her hard-learned lessons with wedding pros like us.  Annette is our guest this week on Wedding Industry Insider, and this lively conversation is full of fun anecdotes, helpful advice, and thoughtful reflection. She’s sharing excellent marketing advice and dishing out her secret sauce to networking. Here’s what we’ve got in store for you in this week’s episode: How Annette overcame the scariest parts of opening an event planning business The worker’s comp incident that cost her tens of thousands of dollars The benefits of finding a great coach who can help your business grow How to network effectively and authentically And… Annette Naif’s #1 advice for wedding planners   To hear our full interview with Annette, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Annette Naif for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!      Show Notes: Join Annette’s Coaching Program Wedding & Event Business Blueprint here. Learn more about Naif Productions and their event planning process here. Annette’s Podcast “A Turn of Events” is available on Apple Podcasts and Spotify. Questions? Get in touch with Annette or Eddie Want to learn more about Timeline Genius? Schedule your Timeline Genius Demo here.   The post WII 184 – What Annette Naif Learned Making Negative $57 Per Hour appeared first on Timeline Genius Blog.

Broc Barton on wedding industry insider podcast You want to grow your leadership skills in 2026, but you’re not sure where to start. Here’s a great launching point: this week’s Wedding Industry Insider interview. We’ve got Broc Barton with us for an insightful conversation about leadership, mindset, and business growth. It’s a must-listen for anyone who wants to make confident decisions for their business.  Broc is the founder and CEO of Elevate Entertainment, which went from zero to 850 events per year during its first 5 years in business. He is also a lifestyle leadership coach who helps business owners and individuals harness their strengths to make the world a better place.  During this one-hour interview, Broc shares the biggest keys to his success as an entrepreneur and offers easy-to-follow advice for anyone who wants to become a stronger leader for their business. Here’s what you can expect when you tune in: How to align your mindset with your leadership goals Broc’s advice for creating positive thoughts that can lead to success Common leadership advice that Broc fears can be manipulative… and what you can try instead How branding can be one of your biggest tools for growth – and advice for getting it right Decision-making tips for entrepreneurs And… Broc’s #1 advice for wedding pros   To hear our full interview with Broc Barton, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Broc for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!  Show Notes: Want Broc as your mentor? Schedule your consult with him here. Questions? Get in touch with Broc or Eddie Take another big step for your business: see how Timeline Genius can help you thrive!   The post WII 183 – Broc Barton’s Top Leadership Tips For Wedding Planners appeared first on Timeline Genius Blog.

You didn’t get into wedding planning because you love bookkeeping and finances. But to do the work you love, you need to learn how to manage your cash flow.  Not a money person? Neither was Candice Coppola. But after some tough mistakes and hard-learned lessons, she dug herself out of her financial difficulties and became a thriving wedding planner and mentor.  And she’s got great encouragement for you: you can learn how to run the financial side of your business and come out on the other side smarter, wiser, and (likely) richer! Candice actually has a lot of encouragement for wedding planners, and that’s why we’re rebroadcasting her fantastic interview on Wedding Industry Insider Podcast. Here’s what we’ve got waiting for you in this week’s episode: Candice’s top tips for creating an in-demand brand and marketing your wedding planning business How to reframe sales and become an effective salesperson  The single thing that most influenced Candice’s success Where to turn for help running your business And… Candice’s #1 advice for wedding planners! To hear our full interview with Candice Coppola, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Candice for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!  Show Notes: Want Candice as your mentor? Access Candice Coppola’s mentorship and resources here! Learn about Blue Ocean Strategy here. Listen to Candice’s 2017 interview with Eddie Questions? Get in touch with Candice or Eddie DM Candice on Instagram and let her know you listened to this rebroadcast! Take the time to nurture your business — see how Timeline Genius can help you thrive!   The post WII 182 – Learn to be a “Money Person” [Rebroadcast with Candice Coppola] appeared first on Timeline Genius Blog.

If you’re looking for the dos and don’ts of running a wedding planning business, our interview with Fallon Carter is a great place to start. We’re revisiting this fan-favorite episode to soak up all the kindhearted wisdom and actionable advice Fallon has to offer, so tune in and see how you’re inspired to reshape your business.  Fallon is the founder and creative director of Fallon Carter Events. She’s also an endearing podcast host and wedding expert who has persevered through challenges as an entrepreneur.  During her fantastic interview with Eddie, Fallon shares reflections on weak contracts, chaotic hiring, and imposter syndrome. And best of all: she’s sharing how she solved some of the biggest problems she faced as a wedding planner.  Here’s what you can look forward to in this episode: How Fallon prevents chargebacks after a hard-learned lesson.  Fallon’s favorite systems and technology that supports her business and her team.  The contractor you should hire first for your wedding planning business.  Percentage vs. flat-fee pricing: which one does Fallon recommend? And… Fallon’s #1 advice for wedding pros! To hear our full interview with Fallon Carter, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Fallon for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Learn more about Fallon Carter Events here. Listen to Fallon’s newest podcast The We Do Collective Questions? Get in touch with Fallon or Eddie Get the systems that will support your growth – See what Timeline Genius can do for you!   The post WII 181 – Fallon Carter Solves Your Wedding Planner Problems [Rebroadcast] appeared first on Timeline Genius Blog.

Lots of wedding pros shy away from talking about money. But here at Wedding Industry Insider Podcast, we know finances are a huge part of entrepreneurship. And wanting to make money shouldn’t be a taboo topic.  And this week we’ve got a fantastic conversation about money mindset that will encourage you to go after your biggest goals. Our guest is Mycah Bain, owner of Mycah Bain Photography, and she’s talking about how she overcame feelings of guilt and began making an income that supported her lifestyle and creativity.  Tune in to hear how Mycah gave herself permission to earn more profits, and her process for raising prices without any guilt. We’ll also hear Mycah discuss efficiency, teambuilding, and how AI has revolutionized her business. Here are some of our favorite highlights from this week’s episode: How to shift your money mindset and open yourself up to bigger profits AI tools that Mycah uses in her photography business Expert advice for hiring (and firing!) employees How Mycah Bain’s coaching program can help entrepreneurs find new business growth And… Mycah’s #1 advice for wedding pros! To hear our full interview with Mycah Bain, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Mycah for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!    Show Notes: Book your coaching session with Mycah here. Questions? Get in touch with Mycah or Eddie Boost your efficiency – See what Timeline Genius can do for you! The post WII 180 – It’s OK to Want More Money (with Mycah Bain) appeared first on Timeline Genius Blog.

"As the venue, we really are the stadium that different teams come into every weekend to play.” Kate Dear tells us how she can spot a great wedding planner, and what separates horrendous teams from the awesome ones.

Do you send out any post-wedding questionnaires? For many planners, this can feel like a daunting task – and what do you even do with all that info?  Well, the answers you receive could become valuable data that helps you make decisions more easily. It will guide your choices, including how to market your company, serve your couples, and invest in new ventures.  And best of all… it doesn’t have to be complicated or stressful.  This week on Wedding Industry Insider, we’re joined by Julian Leaver. Julian is the founder of Julian Leaver Events, and he’s an international event planning and etiquette expert. During this interview, Julian shares his system for collecting data through questionnaires and using that data to power his decisions.  This hour is full of inspiring reflection and actionable advice — here’s some of what you’ll get when you tune in for the full episode: The exact questions Julian Leaver includes on his feedback form A simple way to make changes based on your surveys and data Learn about the four types of buyers and how to design your website for your buyers Julian’s new business venture that could elevate the weddings you plan And… Julian Leaver’s #1 advice for wedding planners To hear our full interview with Julian, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Julian Leaver for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!      Show Notes: Learn more about Julian Leaver events here. Check out Julian’s newest service: Loo Power, a power generator designed for weddings and events. Listen to our Wedding Industry Insider interview with Sam Jacobson here. Are you reading along with Eddie? Here’s Arnold Schwarzenegger’s book! Questions? Get in touch with Julian or Eddie See what Timeline Genius can do for you! The post WII 178 – Julian Leaver’s Inspiring Approach to Data & Decisions appeared first on Timeline Genius Blog.

Wedding vendors can be your most vocal supporters, bringing you couples that are excited to work with you. Kayla Madden shows us how to earn referrals. Ready to learn from Kayla’s creative authenticity? Tune in as we pick her brain on all kinds of topics: -How vendor referrals look different in the digital age – and how you can use that to your advantage -One booking form question that shows Kayla which clients to take on -Kayla’s genius-level Instagram strategies that ensure she’s getting in front of her ideal clients -One conversation that will help you impress vendors and level up your planning skills -And… Kayla’s #1 advice for wedding planners

How do you become the wedding planner that vendors want to work with?  We asked officiant extraordinaire Mark Allan Groleau, and he’s got a straightforward answer that can elevate every wedding you plan.  This week on Wedding Industry Insider, Mark’s got the real deal on how to treat your vendor team as a true team – and what part you play as the planner. Mark Allan Groleau is the founder of Unboring!Wedding, which helps wedding officiants create and deliver incredible ceremonies.  This was a fun episode, because we picked Mark’s brain on so many aspects of his career. Here are some of our favorite topics this week: How ceremonies can elevate an entire wedding – and why so many officiants are failing couples with boring scripts.  Mark’s unique advice for how to stand out as a great wedding planner  How AI can help and hurt weddings – and wedding pros Inspiration from Mark’s journey as a wedding officiant and entrepreneur And… Mark’s #1 advice for wedding planners! To hear our full interview with Mark Allan Groleau, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Mark for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!    Show Notes: Join the affiliate program for Unboring!Wedding Academy here Today’s book recommendations from Mark are “Will it Fly?” by Pat Flynn and “Building a StoryBrand” by Donald Miller Listen to Eddie on the Venue RX podcast here Questions? Get in touch with Mark or Eddie Become the quarterback of your weddings — see what Timeline Genius can do for you! The post WII 176 – Be the Quarterback of the Wedding with Mark Allan Groleau appeared first on Timeline Genius Blog.

Are you excited and captivated by the weddings you plan?  If you’re trying to appeal to everyone and take on any job, you’ll likely hit a point where you’re ready to take the next big step in your business: niching down and doing work that you’re proud of.  On this week’s Wedding Industry Insider podcast, Holly Gray is with us to talk about her unique and colorful journey as a wedding planner. You can’t tell it now, but at one point, Holly was planning “milquetoast” weddings and was unhappy in her business. But then she made a shift – a gutsy rebrand that involved bold choices and unapologetic authenticity. Now? Holly brings “outlandishly wonderful” ideas to life through her company, Anything But Gray Events.  And her interview will be an inspiration for anyone who wants their business to reflect their truest self and fuel their deepest creativity.  Here are some of our favorite moments from Holly & Eddie’s captivating conversation: How Holly’s production background influences her work as a wedding planner Holly’s unique views on failure, spirituality, and entrepreneurship The value of community, and how niching down can help you find a strong support system How Holly Gray created her wedding planning pricing And… Holly’s #1 advice for wedding planners! To hear our full interview with Holly Gray, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Holly for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!  Show Notes: Learn all about WIPA (Wedding Industry Professionals Association) here. Check out Anything But Gray Events to see Holly’s beautiful work. Today’s book recommendations are “The Let Them Theory” by Mel Robins and “Can’t Hurt Me” by David Goggins. Questions? Get in touch with Holly or Eddie Take your wedding planning business to the next level. See what Timeline Genius can do for you! The post WII 175 – Holly Gray and Her ‘Outlandishly Wonderful’ Weddings appeared first on Timeline Genius Blog.

Word of mouth, social media, Google searches. Your clients come from a lot of places, but are you ready for the newest source of wedding bookings?  It’s time to get optimized for ChatGPT searches. On today’s Wedding Industry Insider Podcast, Sara Dunn joins us to talk about all things SEO – and how AI is changing the way wedding planners market their businesses. Sara is a digital marketing expert and SEO specialist for wedding pros. And during her fantastic interview, she’s dropping cutting-edge strategies for ChatGPT optimization.  After all, while you’re learning how to harness AI for your workflow, couples are also using AI in their wedding planning journey. And if you can show up in their searches, you’ll get a huge leg-up on the competition.   We love how Sara simplifies SEO so that you can show up for potential clients while staying focused on the work you love. Here is what you can look forward to in this week’s episode: The latest recommendations for blogging: what to post and how often to post (so you’re not wasting time!) What is an “online reputation,” and why it matters Sara Dunn’s favorite SEO tools Industry terms that can derail your search rankings When it’s time to hire someone for SEO And… Sara’s #1 advice for wedding planners! To hear our full interview with Sara Dunn, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Sara for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!  Show Notes: Listen to Sara Dunn’s 2018 podcast debut here! Work with Sara Does SEO and get ready to rank higher in search results. Questions? Get in touch with Sara or Eddie Ready to level-up your wedding planning workflow? See what Timeline Genius can do for you! The post WII 174 – Is ChatGPT Your Next Big Referrer? Wedding Pro SEO Tips with Sara Dunn appeared first on Timeline Genius Blog.

Photographers. Florists. DJs. We all know the staples of a preferred vendor list. But there’s a new category quietly reshaping how wedding planners build trust, streamline the process, and even increase their income: technology for engaged couples.  Ready to curate a recommended tech list that will wow your clients? This week’s episode of Wedding Industry Insider is the perfect place to start.  We’re joined by Ariel Faulkner-O’Brien, the Chief Marketing Officer for Sincere. You’ve likely heard of Sincere’s family of brands – this is the tech company that brings you Timehop, Punchbowl, and Memento. And now, they’re bringing you Lovebird, an elegant digital platform for wedding guest communication that will help your couples manage every touchpoint with guests, all in one place.   Ariel brings so much marketing expertise to this episode and shares how digital recommendations — from wedding guest communication platforms like Lovebird to prenup services and tux rental sites — are the new VIPs in your vendor lineup.  Tune in and learn how to recommend tech authentically, get pro tips for integrating them into your brand, and discover how affiliate programs can benefit both you and your clients. Plus, Ariel reveals her top marketing practices that have helped shape Sincere into such a trusted and profitable corporation.  Here’s some of what you can look forward to in this awesome new episode: Tips for identifying & recommending tech in a way that feels natural and on-brand (not salesy) to clients How to increase revenue through affiliate and referral programs, and how to get started now with Lovebird’s affiliate program.  Ariel’s genius-level practice of “fundamental prioritization” and how it can launch you toward success Time-tested marketing advice from Ariel’s incredible career.  And… Ariel’s #1 advice for wedding planners!  To hear our full interview with Ariel Faulkner-O’Brien, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Ariel for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Begin your recommended tech list by signing up for Lovebird’s affiliate program today! Questions? Get in touch with Ariel or Eddie The post WII173 – Tech Recommendations Are Your New Super Power – with Ariel Faulkner-O’Brien appeared first on Timeline Genius Blog.

High stakes, perfectionism, packed schedules – it’s all part of owning a wedding planning business, but it’s also unsustainable. So how do you handle the pressures of wedding entrepreneurship without facing burnout and stress? The answer from this week’s Wedding Industry Insider Podcast: mindset.  If you’ve listened for a while, you know this is one of Eddie’s favorite topics. You’ll hear Eddie mention mindset repeatedly, but we rarely get to dig deep into this essential concept. But today, we’re dedicating our entire episode to mindset so you can harness its power for your wedding planning business.  And to help guide us through this valuable conversation, we’ve got Tracey Jazmin with us. Tracey is a holistic business and mindset coach who specializes in helping women business owners, including wedding pros and creative entrepreneurs. Tracey is a fantastic resource because she has a background in weddings and photography, and her expertise in mindset is the perfect match for Eddie’s decades of dedication to it.  During this episode, we’ll get a better understanding of mindset AND get actionable advice you can start using right away. Here are some of our favorite highlights:  How Tracey gained control over her life through mindset (and how you can too!) When to ditch the surface-level solutions and go deep into mindset work A simple habit you can start now that will improve your mindset Tips for handling self-limiting beliefs Tracey’s true meaning of self-care, and how it can impact your business And… Tracey’s #1 advice for wedding pros To hear our full interview with Tracey Jazmin, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Tracey for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: You can find Tracey Jazmin on IG here Want more mindset help from Tracey? Work with here here. Check out these book recommendations from today’s episode: You Are a Badass at Making Money by Jen Sincero Secrets of the Millionaire Mind by T. Harv Eker Meditation: A Simple Eight-Point Program by Eknath Easwaran The Untethered Soul by Michael Alan Singer Questions? Get in touch with Tracey or Eddie Free up more time for mindset work – See what Timeline Genius can do for you! The post WII 172 – Tracey Jazmin on Mindset Habits That Pay Off appeared first on Timeline Genius Blog.

Are you struggling to keep up with social media marketing? Facebook, Instagram, TikTok – it’s supposed to be fun, but it can quickly become draining for wedding entrepreneurs.  So, how can you make social media fun again? And how can you make it easy to market your wedding business online?  Start by listening to this week’s Wedding Industry Insider! We’ve got Logan Montague on the podcast to talk about social media marketing, and you’ll love what she has to share about strategizing, creating content, and connecting with clients and vendors online.  Logan Montague is a freelance marketing consultant, AND she’s the social media manager for Timeline Genius, so you know we trust her wisdom. Best of all: she’s giving us no-nonsense social media advice that’s going to really resonate with anyone who feels overwhelmed or burnt out with posts, shares, comments, and DMs.  Here’s some of what you can look forward to in this week’s episode: A fun way to reverse-engineer your marketing strategy so you can reach your unique goals. Logan tells us how much time you should plan to spend on social media for your business and breaks down what you should do during that time How to use AI as you market your business Logan’s time-tested advice for in-person and traditional marketing.  And… Logan’s #1 advice for wedding pros! To hear our full interview with Logan Montague, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Logan for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Want more help with your social media strategy? Connect with Logan Montague here! Questions? Get in touch with Logan or Eddie See what Timeline Genius can do for you! The post WII 171 – Logan Montague Is Making Social Media Marketing Fun Again appeared first on Timeline Genius Blog.

Want to feel more connected, build an enthusiastic customer base, and feel fulfilled with your work? It could be simpler than you think… it may be as simple as showing up.  Attend networking events, be present in your community, and find ways to be your most authentic self. And listen to this week’s Wedding Industry Insider to learn how to do all that confidently and mindfully! Angelica Pompy is with us, and she’s talking about networking, community-first connections, and niching down to your right clientele. Angelica is the owner of Pompy Portrait Studios and a business coach for creative entrepreneurs. During this week’s interview, she’s eager to share the journey she took to create an experience-based photography business that’s both profitable and fulfilling.  Listen in and hear Angelica talk about the benefits of in-person wedding shows, local networking events, and community-driven marketing. You’ll also get great tips for presenting your business online and how to reach your own personal goals as an entrepreneur. Here are some of our favorite points that Angelica is covering during this fun interview: How to get clarity on your marketing strategy and why it’s such a game-changer.  Finding courage to niche down to your ideal client and favorite type of work… even if it feels like you may be giving up more profitable aspects of your business.  Angelica’s strategy for bridal expos that makes them worth the time and effort. Tips for showing up to networking events confidently… even if you’re an introvert! And… Angelica’s #1 advice for wedding pros.  To hear our full interview with Angelica Pompy, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Angelica for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Go to Business Church and work with Angelica Pompy here! Questions? Get in touch with Anglica or Eddie See what Timeline Genius can do for you! The post WII 170 – Angelica Pompy’s Tips for Introverted Wedding Pros appeared first on Timeline Genius Blog.

Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? Of course a good wedding timeline is essential for a successful event. But a great wedding timeline can elevate your entire business, from your productivity to your reputation and everything in between. Today on Wedding Industry Insider Podcast, we’re rebroadcasting a fan-favorite interview with Brooke Bowenschulte. Brooke is the Business Development Manager at Timeline Genius, and she’s revealing exciting ways your timelines can take your business to the next level. We’re talking about the time-saving and customizable features of Timeline Genius, and Brooke shares her top tips as an expert on the software. Here are some of our favorite topics we’re covering with Brooke: How a beautiful, responsive timeline can build trust with Gen Z clients Disaster-proofing your timeline with all the right details Brooke’s advice to wedding planners who are already creating great timelines How to choose and budget for the right software for your wedding planning business And… Brooke’s #1 favorite Timeline Genius feature! To hear Brooke’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!  We want to say a special thank you to Brooke for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Get a FREE personalized Timeline Genius tour with Brooke here! Keep up with Timeline Genius on Instagram here. Questions? Get in touch with Brooke or Eddie Access your free trial of Timeline Genius here! The post WII 169 – Wedding Day Timelines That Do The Most [Rebroadcast] appeared first on Timeline Genius Blog.

Hey Wedding Planners, are you having the wedding season you dreamed of? Or are things falling short? Maybe you don’t have as many bookings as you want. Or, maybe you aren’t reaching your goal income. Or, you could be way busier than you envisioned, and you’re on track for a stressful summer. It’s ok – we’ve all been there. But you don’t have to stay there.  To help get you on track for your unique goals, we’re rebroadcasting a fan-favorite episode with Sam Jacobson. Sam’s a business expert and founder of Ideaction Consulting, which offers marketing tools, web design & copywriting, and business coaching for entrepreneurs.  During this fantastic episode, Sam’s helping us identify the source of business problems AND giving us specific steps you can take toward fixing them. One of the first steps? Identifying your unique and totally up-to-date goals. Tune in for Sam’s fantastic insights into sales and marketing, and stick around for his broad wealth of knowledge, including these insights for wedding planners: How to level up your sales strategies in a way that works for your business. Nature vs. Nurture: Can you learn how to sell, or is it an innate talent? The Vin Diagram you should create today to find your Place of Bliss. 4 Tiers of Value that you should create for clients. The 3 biggest selling mistakes that wedding planners make, and how to fix them! And… Sam’s #1 advice for wedding pros! To hear our full interview with Sam Jacobson, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Sam for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: This is a rebroadcast from 2024. Promotions and events may no longer be available. Start working with Ideaction today! Questions? Get in touch with Sam or Eddie Ready to make big steps toward a better wedding planning business? See what Timeline Genius can do for you! The post WII 168 – Sam Jacobson on Working From a Place of Bliss [Rebroadcast] appeared first on Timeline Genius Blog.

Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community. This isn’t buttoned-up networking, and it’s a far cry from coffee meet-ups. But it could radicalize the way you plan weddings and wow clients.  And to talk about this, we’ve got Darren Keala with us. Darren owns Events by Darren Keala and is the Vice President of Maui Wedding & Event Association.  For years, Darren threw vendor parties and invited everyone in the industry, including competitors, total rookies, and other pros from his area. The result? A connection that extended throughout the industry, and weddings that were fun to work. After all, once vendors have partied together, they bring that familiarity and spirit to every event..  Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren, an experienced wedding planner AND florist. Here’s what you can look forward to this week: Darren’s “dream package” that fuels his creativity and increases revenue How wedding planners can hire the best florist for each wedding Darren’s secrets for getting couples ready for weddings, and how he gets himself in the right headspace, too Fun stories from a Maui wedding planner with 20+ years in the industry. And… Darren’s #1 advice for wedding planners! To hear our full interview with Darren Keala, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Darren for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Learn more about Darren Keala here! Questions? Get in touch with Darren or Eddie See what Timeline Genius can do for you! The post WII 167 – Darren Keala and the Dream Wedding Package appeared first on Timeline Genius Blog.

When you first started as a wedding planner, what advice did you get from others in the industry? Did they tell you to go out and get experience?  For wedding planners, learning only through experience seems to be the go-to route, but it could be harming your business and the industry as a whole.  Today on Wedding Industry Insider Podcast, we’re highlighting a better way to level up your career, no matter how much experience you have.  Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes.  Krisy is the owner of Southern Sparkle Weddings and COO of Certified Wedding Planner Society. Our interview with her is so fantastic, because we got to pick her brain as both a wedding educator and a successful wedding planner.  Here are some great conversations you can look forward to this week: Eddie and Krisy theorize why education is so undervalued among wedding planners, and how it’s affecting the industry as a whole. Krisy reflects on her 13+ year career as a wedding planner, including how she overcame big obstacles and learned to celebrate her big wins.  Learn how to approach wedding coordination with kindness (while still running things efficiently and confidently!).  Krisy shares roadblocks that can get in the way of growing a wedding planning business.  And… hear Krisy’s #1 advice for wedding pros! To hear our full interview with Krisy Thomas, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Krisy for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Learn more about the Certified Wedding Planner Society here! Questions? Get in touch with Krisy Thomas or Eddie See what Timeline Genius can do for you! The post WII 166 – Krisy Thomas on Why Experience Isn’t Enough for Wedding Planners appeared first on Timeline Genius Blog.

“Hold on, let me TikTok that.” It was a simple, casual comment. But it represented a huge change in advertising – especially for wedding planners. When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients.  Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power.  The good news? Advertising with short-form videos doesn’t have to be scary and time-consuming.  Mark is president of The I Do Society, and he’s an expert on online advertising. He’s got great insight on how couples find wedding planners online, and how you can be the pro they find and hire. If you’ve been listening for a while, you’ll remember last year’s fantastic interview with Mark Chapman (if not, listen to that Wedding Industry Insider episode here). And already it’s time for Mark to come back and share big changes to marketing that you need to know about.  Here is some of what you’ll discover during Mark’s great interview with Eddie: Content ideas for short-term videos Why it’s so important to be visible multiple times on multiple platforms (you need couples to see you again and again!) Tips for making content creation easier How much a paid social media advertising strategy costs… and when it’s time to invest in one. Advertising updates with TikTok, AI, Meta, and more. And… Mark’s #1 advice for wedding planners! To hear our full interview with Mark, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Mark for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Ready to start advertising? Work with Mark Chapman here! Questions? Get in touch with Mark or Eddie See what Timeline Genius can do for you! The post WII 165 – Mark Chapman’s Big Advertising News for Wedding Pros appeared first on Timeline Genius Blog.

Weddings vs corporate events: which do you want to plan? Both can be exciting and profitable. But once Paul Tramonte discovered the thrill of corporate events, he never looked back.  Well, until now. On this week’s Wedding Industry Insider, Paul is looking back on his 25-year hospitality career and the steps he took to become a high-end corporate event planner. And here’s the big takeaway: if you can plan weddings, you can plan corporate events.  Paul is the founder and principal event designer for Paul Tramonte Events, which has produced more than 60 events and meetings since it opened in 2020. And during this fantastic interview, Paul is sharing his unique perspective on planning these large-scale, multi-faceted events.  If you’re curious about planning corporate events, this is the episode for you. But don’t worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul’s interview: Why corporate events offer better work-life balance An easy way to start planning meetings and events A step-by-step guide to building a team How Paul makes tough decisions as an entrepreneur How to price your services as a wedding and event planner And… Paul’s #1 advice for wedding pros! To hear our full interview with Paul, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Paul for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Learn all about Paul Tramonte Events here. Questions? Get in touch with Paul or Eddie Did you know you can use Timeline Genius for both weddings and events? See what Timeline Genius can do for you! The post WII 164 – How Paul Tramonte Fell In Love With Corporate Event Planning appeared first on Timeline Genius Blog.

<img loading="lazy" decoding="async" class="alignnone wp-image-8587 size-full" src="https://blog.timelinegenius.com/wp-content/uploads/2025/03/Colleen-Carswell-6.png" alt="Colleen Carswell on Wedding Industry Insider podcast " width="1500" height="1000" srcset="https://blog.timelinegenius.com/wp-content/uploads/2025/03/Colleen-Carswell-6.png 1500w, https://blog.timelinegenius.com/wp-content/uploads/2025/03/Colleen-Carswell-6-300x200.png 300w, https://blog.timelinegenius.com/wp-content/uploads/2025/03/Colleen-Carswell-6-1024x683.png 1024w, https://blog.timelinegenius.com/wp-content/uploads/2025/03/Colleen-Carswell-6-768x512.png 768w, https://blog.timelinegenius.com/wp-content/uploads/2025/03/Colleen-Carswell-6-150x100.png 150w" sizes="(max-width: 1500px) 100vw, 1500px" /> Growth: it’s probably one of the major goals you have for your business. And even if you aren’t reaching your growth goals yet, you still need to set up your systems now so that you scale the right way.  But what is the right way to grow your business?  According to Colleen Carswell, growth should feel good to you. And to feel good while you grow, you need to be in energetic alignment.  Colleen is this week’s guest on Wedding Industry Insider Podcast, and she’s talking all about tapping into your pillars of energy to grow and succeed as an entrepreneur. Colleen is the founder of Structured to Scale, a fractional COO company that helps businesses “create sustainable, scalable operations that free business owners to focus on what they love while increasing profitability, productivity, and impact.”  After owning a wedding planning business that grew too fast, Colleen learned some hard lessons. And in this week’s episode, she’s laying it all out so you can avoid her mistakes and grow your business in a way that feels good. Here is some of what you can look forward to in this awesome interview: A detailed rundown on physical, spiritual, emotional, and mental energetics and how they affect your business. Reflecting on “the 4 Ws” to start your day with intentionality and alignment. Inspiration for growing your business in a way that works for you, even if it doesn’t look like other businesses (it may not even look good on paper!) How to do a time audit and what to do with your findings. Small steps you can take today to start building systems that support your goals.  And… Colleen’s #1 advice for wedding pros! To hear our full interview with Colleen, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Colleen for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Read along with Wedding Industry Insider! Check out “Buy Back Your Time” by Dan Martell and &#8220;Eat That Frog&#8221; by Brian Tracy Access Colleen Carswell&#8217;s resources and services on the Structured to Scale website here! Questions? Get in touch with Colleen or Eddie Ready to take your systems to the next level? Start with Timeline Genius! The post WII 163 &#8211; Colleen Carswell on Growth That Feels Good appeared first on Timeline Genius Blog.

How do you think the top destination wedding planners got to where they are? Was it a lucky break? A chance encounter with the right client?  Theories like that can make it seem like destination wedding planning is out of reach, so we are so excited to share Alejandra Poupel’s story with you! Alejandra is the founder of Alejandra Poupel Events, which produces luxury weddings in Italy, France, and throughout Europe. And she’s joining us on Wedding Industry Insider Podcast to share the inside scoop on luxury European weddings and what it takes to plan events in these incredible locales.  And here’s the best part: this week’s episode is full of actionable advice that you can use to take big steps towards international events. That’s right, you don’t have to wait for a lucky break! Here are some of our favorite highlights from our interview with Alejandra:  How to prepare a portfolio so that you can sell international weddings to couples – even if you haven’t actually planned internationally before. Ideas for connecting with the best European vendors. The importance of a business plan that is always evolving. Tips for planners to gain confidence, fuel creativity, and provide quality services. And… Alejandra’s #1 advice for wedding pros! To hear our full interview with Alejandra, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Alejandra for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Reading along with Wedding Industry Insider? This week, we talked about &#8220;The Obstacle is the Way&#8221; by Ryan Holiday, &#8220;Principles&#8221; by Ray Dalio and &#8220;You Are a Badass at Making Money&#8221; by Jen Sincero Learn more about Alejandra Poupel Events here! Questions? Get in touch with Alejandra or Eddie Elevate your wedding planning with Timeline Genius! The post WII 162 &#8211; Alejandra Poupel Shows Your Path To Destination Weddings appeared first on Timeline Genius Blog.

What commitments did you make during Covid?  Maybe you vowed to change the way you ran your wedding planning business. Or, maybe the pandemic inspired you to start your business.  Now, 5 years after shutdowns began, have you lost sight of the lessons you learned during that difficult time?  This week on Wedding Industry Insider, Amber Anderson and Eddie Babbage are talking about busyness, overwork, and what it means for our success. Amber is the owner of Refine for Wedding Planners, an educational resource and community for planners, and she’s urging us all to “break up with busy” and create a business that works for you.  As Amber says, many of us made a commitment in 2020: “As I re-enter the world, I’m going to re-enter it intentionally and with balance.” But, also as Amber says: did we really do that? Or are you living in overwhelm? It’s a tough conversation to have, but the timing of it is great. And to get into the grit of it all, we’re going beyond the pandemic to look back on Amber’s other difficult times as a wedding planner and entrepreneur. From running her business with postpartum depression to the choices that nearly ended her marriage, Amber is laying it all out for us, and we get to benefit from her hard-learned lessons.  Here are some other great topics Amber and Eddie cover in this week’s fantastic episode: How to “break up with busy” by identifying time wasters and stacking tasks.  Defining your “enough point” and learning to rest in your success.  How to handle emergencies during events.  Amber’s tough-love message to wedding industry pros. And… Amber’s #1 advice for wedding planners! To hear our full interview with Amber Anderson, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Amber for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Listen to Amber&#8217;s previous Wedding Industry Insider interview here! Learn more about Refine for Wedding Planners here. Questions? Get in touch with Amber Anderson or Eddie Want to eliminate time wasters? Timeline Genius can help! The post WII 161 &#8211; Amber Anderson on the Cost of Busyness appeared first on Timeline Genius Blog.

Braden Drake walks us through his process for organizing the legal and tax side of your business, in a way that isn't overwhelming or scary.

a It’s one of the best ways to attract your ideal clients: partner with top venues. But building relationships with venues isn’t easy, and you can’t fake your way to the top of their referral list.  So how do you create authentic connections with venues that will bring you more of the work you love? This week’s Wedding Industry Insider is all about wedding venues, and how to become your favorite venue’s favorite planner. We’re talking with Shannon Tarrant, a wedding industry coach and the founder of Wedding Venue Map, the ultimate list of Central Florida wedding venues.  Shannon has worked with hundreds of small businesses and has seen what it takes to succeed. She also knows what venues want from their go-to planners and how anyone in the wedding industry can find success by going after opportunities. In this fantastic episode, you&#8217;ll get a step-by-step guide for getting venues&#8217; attention on social media. You&#8217;ll also learn about cold emailing venues, how to impress them at a wedding, and how to earn a top spot on their preferred vendor list. But that&#8217;s not all. Shannon also talks about time management, marketing, and the pursuit of excellence. Here are some of our favorite highlights: How saying “yes” can lead to big success (and, when to say no!) Shannon’s biggest takeaways after spending thousands on a productivity coach Whether Shannon thinks the cost of wedding planning software is worth it How to get the attention of wedding venues and become their preferred planner And… Shannon’s #1 advice for wedding planners To hear Shannon Tarrant&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Shannon for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Find Shannon on Instagram here! Questions? Get in touch with Shannon or Eddie Invest in your success! See what Timeline Genius can do for you! The post WII 159 &#8211; Shannon Tarrant On What Wedding Venues Want appeared first on Timeline Genius Blog.

Are you dreaming of success in 2025? At surface level, success may look like more events, or higher paying clients. But if you ask Cassie LaMere, success goes much deeper than that – and only YOU can define what success means to you.  Cassie is the founder and creative director of the luxury event planning company Cassie LaMere Events. Over the span of her 15-year career, she’s learned a lot about event design, running a business, and becoming a luxury-level planner.  She’s also learned a lot about success, and how success is only achievable if you define it for yourself (not based on what other people want and have!).  Cassie and Eddie go beyond the surface to really reflect on the value of events. From tragedies that inspired Cassie’s early career to the relationships that drive her growth today, Cassie shares her unique path to success. So whether you long for more free time, better clients, more creative projects, or higher-paying events, this week’s Wedding Industry Insider Podcast will help get you on track for a successful new year. Here are some of our favorite highlights from this week’s episode: An inspiring reflection on the importance of celebrating milestones with loved ones How to build authentic relationships that can help catapult you to a new level of planning Cassie’s tips for diversifying your cashflow How Cassie became comfortable niching down to her ideal client And… Cassie’s #1 advice for wedding pros! To hear Cassie&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Cassie for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: You can find Cassie on IG, TikTok, and PartySlate Questions? Get in touch with Cassie or Eddie Ready to start 2025 with the best wedding planning software? Try Timeline Genius for free! The post WII 158 &#8211; Cassie LaMere Is Redefining Success in 2025 appeared first on Timeline Genius Blog.

Do you want to increase visibility for your wedding business without paying for advertising? One of the best ways to level up your marketing is through Search Engine Optimization. And on this week’s Wedding Industry Insider, Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients.  Even if you think you’ve got a good grasp on Google SEO, there is a ton to learn in this week’s episode. Jody-Ann Rowe is a digital marketing expert, and she’s helped so many wedding pros maximize their lead generation through Event Certificate.  This episode is packed with actionable steps you can take right away. And it’s perfect timing, because if you start now, you can increase your ranking in time for 2025’s booking season.  In less than an hour, you’ll get answers to some of the most common SEO questions and even get Jody-Ann’s hot takes on blogging, backlinks, YouTube, and Pinterest. Here are some of our favorite highlights from this fantastic episode:  How to leverage your Google Business Listing so you show up in searches.  Jody-Ann’s quick, easy, and free way to do keyword research.  How wedding planners can use YouTube to increase visibility and gain trust. The most common marketing mistakes wedding pros make (and what successful pros are doing instead!).  How to know when you&#8217;re promoting your business too much. And… Jody-Ann’s #1 advice for wedding planners.   To hear Jody-Ann&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Jody-Ann for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Learn more about Wedding Certificate here! Check out Jody-Ann&#8217;s Youtube Channel here Questions? Get in touch with Jody-Ann or Eddie Ready to start 2025 with the best wedding planning software? Try Timeline Genius for free! The post WII 157 &#8211; Jody-Ann Rowe’s Crash Course on SEO appeared first on Timeline Genius Blog.

Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance.

Are your emails met with radio silence? Alan Berg tells us why clients ghost you and how to connect the right way. Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here’s some of what you can look forward to in this episode: *What Alan discovered when he submitted contact forms to 450 wedding companies (and what you can learn from their mistakes!). *What the client experiences when they reach out to you, and how you can get them to respond. *Understanding your unique brand and how to sell that to clients. *Alan’s tips for running a business, and his roadmap for expanding. *And… Alan's #1 advice for wedding pros.

&#8220;I’m not outgoing enough to be a great leader.&#8221; &#8220;Leadership something you’re born with, not something you can learn.&#8221; &#8220;I want to grow my business, but I’m not up for leading a team.&#8221; If you’ve ever had thoughts like these, this week’s Wedding Industry Insider is for you. Because we are striking down these myths and proving anyone can be a great leader.  Even introverts. Even someone who isn’t a natural-born leader. Even entrepreneurs who don’t feel like leadership is right for them. Even you! This week, we are rebroadcasting a fantastic interview with Ashley Ebert, founder of The Abundance Group, a coaching and mastermind program for wedding pros scaling over $100k in sales. Not only has Ashley created this astounding leadership program, she also built a thriving wedding planning business with over 30 planners across 6 locations.  And she’s got great news: leadership can be learned. It’s not a talent or innate trait that is standing between you and your dreams.  How do you get there? This week’s throwback podcast is a great place to start! Here is some of what you can look forward to in our interview with Ashley: How Ashley and her father studied 8 leadership models and found the method that works best – AND how you can apply it to your business today! The 4 principles of leadership that helped Ashley find so much success as a wedding pro and an entrepreneur.  How leadership will lead to abundance in your career and personal life And… Ashley’s #1 advice for wedding pros.  To hear Ashley&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Ashley for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Get 1:1 coaching from Ashley&#8217;s Abundance Group Team here! Learn more about John Maxwell&#8217;s teachings here. Questions? Get in touch with Ashley or Eddie Want to take your wedding planning business to the next level? See how Timeline Genius can help you thrive! The post WII 154 &#8211; How to be an All-Star Leader with Ashley Ebert [Rebroadcast] appeared first on Timeline Genius Blog.

Here at Timeline Genius, we’re dedicated to helping planners like you avoid burnout and stay in the business for as long as possible.  So you might be surprised by this week’s Wedding Industry Insider guest. Candice Coppola is a former wedding planner who left her job because she was overworked, stressed, and burnt out. And she’s telling us how to avoid her mistakes and have an enduring (and fulfilling!) career in the industry.  Candice sold her luxury wedding planning company and now enjoys success as a coach and educator. She helps pros like you build a thriving wedding business – just like the one she built from scratch in 2012. It took Candice two years to go from zero to six figures, and she’s revealing how she got there (and the lessons she learned throughout her career!).  Want to see the kind of growth Candice experienced, without the burnout? Here is some of what you can gain from this fantastic episode of Wedding Industry Insider: Five things Candice wishes she had done differently as she built her business (and the #1 mistake she sees planners make) How to build relationships so that you feel supported and find success The key to defining your core mission and building your brand around it Gaining the confidence to sell by seeing it as an act of service And… Candice’s #1 advice for wedding pros To hear Candice&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Candice for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Ready to build a business based on Candice&#8217;s experience and success? Access her mentorship and resources here! Listen to Candice&#8217;s 2017 interview with Eddie here Questions? Get in touch with Candice or Eddie Be sure to DM Candice on Instagram and let her know you loved today&#8217;s episode! Take the time to nurture your business &#8212; see how Timeline Genius can help you thrive! The post WII 153 &#8211; Learn From Candice Coppola’s Biggest Mistakes and Successes appeared first on Timeline Genius Blog.

Burnt out from a busy wedding season? Dreaming of a career that offers work/life balance and financial freedom? You’ve heard the advice “work smarter, not harder” so much that it’s lost its meaning. But this is the ultimate mantra for wedding pros, and we’ve got a fantastic episode of Wedding Industry Insider that will have you adopting it into your business right away.  This week, we’re joined by Terrica, a master wedding planner who now serves as a business coach and educator through Hustlequarters. She is showing us how to make more money by doing less – with concrete advice that will resonate with overworked planners.  You’ll love Terrica’s approach to package listings, automation, and sales because it is the gateway to lighter workloads and more profits. Here is some of what you can look forward to in this fantastic episode: How to become more valuable by offering fewer services in your package Selling vs. sharing (spoiler alert: they’re the same thing!) The top things to consider when you create your pricing – and what you shouldn’t consider! And… Terrica’s #1 advice for wedding planners! To hear Terrica&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Terrica for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Want to learn more from Terrica? Enroll in Wedding Pro University here Be sure to follow Terrica on IG Questions? Get in touch with Terrica or Eddie Invest in your business &#8212; see how Timeline Genius can help you thrive! The post WII 152 &#8211; Terrica Tells Us How To Make More Money By Doing Less appeared first on Timeline Genius Blog.

How often do you feel overwhelmed as a wedding planner? Each stressor you face as a planner and entrepreneur affects your mental health. But you don’t have to go through it alone.  This week on Wedding Industry Insider, we have a pro who has merged seemingly unique career tracks in order to feed her passions and help planners just like us.  Charessa Sawyer is a certified wedding planner and a licensed social worker with an extensive background in therapy. Now, she’s the founder and CEO of SC Visionary Planning and Production Services, curator of Event Therapy Network, and publisher of Event Therapy Magazine.  As someone who works in both mental health and event planning, Charessa has a unique insight into the unique needs and struggles of wedding planners. And she also has fantastic tips and solutions to the many stressors we face. Here’s just some of what you can look forward to in this great episode: The importance of recognizing panic attacks so you can best manage them The many ways your career can suffer if you don’t care for your mental health Warning signs that you’re nearing burnout as a wedding planner How a therapist can help, and alternatives to working with a therapist And… Charessa’s #1 advice for wedding planners To hear Charessa&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Charessa for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Nourish your mental health with Event Therapy Network Questions? Get in touch with Charessa or Eddie Charessa says to include yourself in your event timelines &#8212; See how Timeline Genius can help! The post WII 151 &#8211; Charessa Sawyer’s Mental Health Tips for Event Planners appeared first on Timeline Genius Blog.

It’s time to create a team! This is such a great milestone as your business grows, but it’s also one of the most nerve-racking leaps you’ll take.  Emily McMahon has been there, and on this week’s episode of Wedding Industry Insider, she’s sharing the lessons she learned and how she found success as the owner of a team-based wedding planning company.  Emily owns Soirée, a wedding planning company that serves Iowa City and beyond. Today, Soirée is a thriving business with a team of talented planners and assistants. But there were some growing pains getting there.  In this great interview, Emily talks about her early days rejecting events she couldn’t do herself and how she eventually learned how to hire, train, and maintain wonderful employees.  Even if you’re not at the point in your business where you need a team of employees, you’ll still gain a lot from this episode! Here are some of our favorite highlights from this episode: How to lay the foundation now if you hope to one day hire employees Emily’s secret for finding great local employees (and paying her interns!) How an HR company helped her become an employer with less stress and less liability Emily’s authentic way to connect with other vendors so she can best serve her clients And… her #1 advice for wedding pros! To hear Emily&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Emily for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Follow Soiree on Instagram here! Questions? Get in touch with Emily or Eddie See what Timeline Genius can do for you! The post WII 150 &#8211; Emily McMahon Shares The Secrets to Building a Team appeared first on Timeline Genius Blog.

Are you exactly where you want to be with your wedding planning business? Sure, you might be reaching some of your goals, but things still might be off. Maybe you have no time for yourself, or you&#8217;re not seeing the kind of income you hoped for.  On this week’s Wedding Industry Insider, we’re joined by Marley Majcher, who will help you get on track with one simple question: How are you spending your time?  Marley Majcher is the CEO of The Party Goddess, a full-service catering and event-planning company that’s created celebrations for high-profile celebrities and corporations. She’s also a speaker and educator for wedding pros and entrepreneurs, and the author of the book But Are You Making Any Money? We’re so glad we got this hour with Marley because she is sharing so much advice and insight on creating a profitable business that doesn’t wear you out and make you feel unbearably busy. And it all comes down to her one key question: How Are You Spending Your Time? Here’s some of what you can look forward to in this week’s episode: How to audit your time and analyze the ROI on your tasks. Exactly what to do when you’re feeling overwhelmed in your business. The mistakes Marley made early in her career, and how you can avoid them. And… her #1 advice for wedding planners To hear Marley&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Marley for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Follow Marley Majcher on Instagram here! Get great resources from Marley and buy her book here. Questions? Get in touch with Marley or Eddie Spending too much time on timelines? See what Timeline Genius can do for you! The post WII 149 &#8211; The Ultimate Time Audit With Marley Majcher appeared first on Timeline Genius Blog.

You feel busy, but you’re not seeing the profits you want. Or maybe you’re moving a lot, but not moving toward your goals.  If that sounds like you, you’re not alone. And you also aren’t stuck.   No matter where you’re at in your entrepreneur journey, our latest episode of Wedding Industry Insider is for you. This week, we’ve got Brandee Gaar on the show, and she’s outlining the four pillars of business success –  and how wedding pros can start working toward each pillar right now.  Brandee is the founder and owner of Blush by Brandee Gaar, and she’s also a business coach who helps wedding pros scale their business and maximize profits without getting burnt out or overwhelmed.  In this fantastic episode, Brandee lays out the foundation for a more profitable and fulfilling career. The secret? Think more like a business-savvy entrepreneur (and less like a service-minded wedding planner).  If that seems nerve-wracking, don’t worry – Brandee’s breaking it all down into a 4-pillar process that is totally doable (while staying true to yourself). Here’s what you can look forward to in this interview: How to put in the hard work now so that in a year, you’ve got more free time and a more profitable business Why you need a solid understanding of marketing, even if you’re outsourcing it Top mistakes wedding pros make when selling to potential clients (and what you should do instead!) Great ways that Brandee helps wedding planners get out of the “messy middle” of entrepreneurship An invitation to Brandee&#8217;s free live training on August 20! And… her #1 advice for wedding pros! To hear Brandee&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! And be sure to sign up for Brandee&#8217;s FREE live training on August 20. It&#8217;s a great way to dive even deeper into everything we discussed on today&#8217;s podcast! We want to say a special thank you to Brandee for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Get even more great resources from Brandee here! Follow Brandee Gaar on Instagram This week&#8217;s book recommendations are $100M Offers and $100M Leads by Alex Hormozi Questions? Get in touch with Brandee or Eddie Spend time working toward your goals &#8212; not on your timelines. See what Timeline Genius can do for you! The post WII 148 &#8211; Mastering The 4 Pillars of Success with Brandee Gaar appeared first on Timeline Genius Blog.

Do you ever wish someone would give you a magic formula for planning your business finances? Do you dream of that sweet spot where you’re taking on a reasonable amount of weddings and reaching your financial goals?  If so, our latest episode of Wedding Industry Insider is perfect for you! We’re joined by Katelyn Magnuson, founder of The Freelance CFO, a full-service accounting firm for creative small businesses.  Katelyn has an easy-to-follow formula to help you set and reach your income goals. Plus, she’s providing real examples with real numbers so you can apply it to your own business.  You’ll want to grab a pen and paper to take notes and get the most out of this fantastic episode. In addition to Katelyn’s money-making formula, you’ll get great insight into the following:  The benefits of installment payments (it may be a win-win for you and your clients!). How to increase pricing, automate your finances, and strategize based on your tax situation. Income ideas when you need to get through the off-season or simply want to increase profits. The many ways that companies like The Freelance CFO can help planners, no matter where you are in your business. And… Katelyn’s #1 advice for wedding pros! To hear Katelyn&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Katelyn for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Get more advice from Katelyn at The Freelance CFO website here. Follow The Freelance CFO on Instagram! Questions? Get in touch with Katelyn or Eddie Don&#8217;t wait to get the help you need &#8211; See how Timeline Genius can help your business thrive! The post WII 147 &#8211; Katelyn Magnuson’s Formula for Pricing &#038; Profit appeared first on Timeline Genius Blog.

Were you a wedding planner before everything was online? If not, it’s hard to imagine how you’d make connections, care for clients, and pull off show-stopping events without today’s tools.  That’s why we’re so excited for this week’s episode of Wedding Industry Insider! We’re welcoming Thomas Bui to the show to discuss his 23 years of wedding planning experience, and how he still includes some old-school practices to create elegant, modern weddings.  Thomas is the founder of Thomas Bui Lifestyle, a luxury event planning and production firm based in San Diego and San Francisco. During his conversation with Eddie, he shares the steps he took to become successful in the luxury market, from working at events for free to leaping into a higher price point. We are still soaking up all the wisdom Thomas shares, and here are some of our favorite highlights from the interview: How Thomas builds relationships to reach his business goals. Advice for changing to a percentage-based pricing model  Thomas’s top book recommendations for entrepreneurs (check them out in our show notes below!) Being confident in your worth, and explaining your charges to clients How Thomas finds inspiration for his design and production work.  And… his number #1 advice for wedding pros! To hear Thomas&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Thomas for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Here are some of Thomas&#8217;s top book recommendations: &#8220;Never Split the Difference&#8221; by Chris Voss  &#8220;Leaders Eat Last&#8221; by Simon Sinek &#8220;The Gold Standard&#8221; by Colin Cowie (and listen to our interview with Colin Cowie here!) Learn more about percentage-based pricing by listening to our interview with Brooke Keegan here. Questions? Get in touch with Thomas or Eddie Want more time for better designs, real connections, and lucrative pricing? See how Timeline Genius can help!  The post WII 146 &#8211; Thomas Bui’s Time-Tested Approach to Luxury Weddings appeared first on Timeline Genius Blog.

What if you could work less and make more money? It’s any wedding planner&#8217;s dream, but for Tara Guérard, it’s her reality. And she’s sharing her journey and hard-learned lessons for getting here. This week on Wedding Industry Insider, we are looking back on our fantastic interview with Tara, who is the owner and creative director of Tara Guérard Soirée. If you were a listener when we aired our 100th episode with Tara, then this is a great chance to revisit her incredible insight. And newer listeners are in for a real treat this week! These days, Tara exclusively works with lavish, six-figure weddings, but she talks about business finances in a way anyone can relate to. After all, she once booked 40 weddings a year and is thriving while only taking on eight weddings per year. Here are some of our favorite highlights from this unforgettable interview: How Tara set strict boundaries and expanded her services to increase profits and decrease her workload.  The importance of kindness and treating everyone the same, from the high-paying client to the most underappreciated team member.  Cash flow management tips to make sure you can get through slow seasons, pay vendors on time, and build a great reputation. Tara’s top 3 lessons for success. The relatable fears Tara has about pricing, competition, and growth. And… her #1 piece of advice for wedding planners. Both Vogue and Harper’s Bazaar named Tara a top wedding planner, and her work has been featured in Southern Living, Traditional Home, Town &amp; Country Weddings, Martha Stewart Weddings, and Brides. She’s also appeared on The Martha Stewart Show, The Nate Berkus Show, and the Style Network. Tara is also a speaker, author, and owner of multiple businesses.  To hear Tara&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Tara for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Follow Tara on Instagram here. Learn more about Soeur Events here. Questions? Get in touch with Tara or Eddie Save time and offer elevated service to clients with Timeline Genius! The post WII 145 &#8211; How Tara Guérard Thrives With 8 Weddings Per Year [Rebroadcast] appeared first on Timeline Genius Blog.

You know that it’s best to bring your most authentic self to your wedding planning business, but you also have to present yourself in a way that will attract your ideal clients.  So, be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you.  We’ve got Wedding Business Strategist Heidi Thompson from Evolve Your Wedding Business with us, and she’s sharing the best ways to strike a balance between authenticity and alluring marketing. Soon, you’ll be highlighting your most genuine (and most unique!) skills that will stand out to wedding clients.  Heidi has fantastic advice for standing out to the best clients without getting bogged down by comparisons, complicated analytics, and inauthentic marketing strategies. Don’t worry, you still get to be yourself, but in a way that shows you’re exactly who wedding clients need! Here are some of our favorite lessons from this interview: Why watching “Legally Blonde” can help you balance authenticity and marketing How to create your own category for yourself so that you don’t become a victim of comparison and competition Step-by-step instructions for interviewing past clients so you can get more great bookings  Key ways you need to shift your marketing strategy over time And, Heidi&#8217;s #1 piece of advice for wedding professionals To hear Heidi&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Heidi for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: Take Heidi&#8217;s Standing Out challenge here! Learn more about Evolve Your Wedding Business on their site here. Questions? Get in touch with Heidi or Eddie Want to free up more time for authentic, alluring marketing? Get your planning systems running smoothly with Timeline Genius! The post WII 144 &#8211; Stop Comparing and Start Standing Out with Heidi Thompson appeared first on Timeline Genius Blog.

We are in the middle of wedding season – are you veering toward burnout, negativity, or discouragement?  We get it, and we’re also here to get you back on track. That’s why we’re so excited for our latest episode of Wedding Industry Insider.  This week, Eddie sits down with Bobbi Brinkman, a mindset and motivation speaker with a background in wedding photography.  Her timing is perfect for this time of year, whether you feel like you’re going through a slow spell or are overwhelmed with work. Either way, you’ll love hearing Bobbi’s pitch-perfect reminders about why you decided to become a wedding planner – and why the wedding industry needs you! Bobbi has “fabbo” advice for bringing positivity and confidence to every part of your wedding planning business. Here are some of our favorite topics we cover with Bobbi: How to create a powerful mindset as you arrive for a wedding day. Why you’re the only person capable of doing your job (even if you’re working in a saturated market!).  Advice for reaching out for help and committing to improvement. And, Bobbi’s #1 piece of advice for wedding professionals To hear Bobbi&#8217;s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!  We want to say a special thank you to Bobbi for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Show Notes: To hear more from Bobbi, follow her on Instagram here. Questions? Get in touch with Bobbi or Eddie Want to feel more confident and irreplaceable on wedding days? Timeline Genius can help! The post WII 143 &#8211; Why You&#8217;re the Only Person for the Job (with Bobbi Brinkman) appeared first on Timeline Genius Blog.