WII 184 – What Annette Naif Learned Making Negative $57 Per Hour episode artwork

EPISODE · Jan 13, 2026 · 53 MIN

WII 184 – What Annette Naif Learned Making Negative $57 Per Hour

from Wedding Industry Insider

When Annette Naif opened her event planning business at the age of 46, she had one big secret: she had no idea what she was doing. She knew how to plan events, and she was good at it. But when it came to running a business, she was clueless, and she didn’t want anyone to know.  This was despite having a degree in business, a legal background, and commercial experience. Everyone has to start somewhere. And for Annette’s first wedding, her starting pay was negative $57 per hour.  Over the course of her career — with help from coaches, her network of support, and a lot of dedication and learning — Annette grew to be a successful event planner with a thriving business. And now she’s sharing her hard-learned lessons with wedding pros like us.  Annette is our guest this week on Wedding Industry Insider, and this lively conversation is full of fun anecdotes, helpful advice, and thoughtful reflection. She’s sharing excellent marketing advice and dishing out her secret sauce to networking. Here’s what we’ve got in store for you in this week’s episode: How Annette overcame the scariest parts of opening an event planning business The worker’s comp incident that cost her tens of thousands of dollars The benefits of finding a great coach who can help your business grow How to network effectively and authentically And… Annette Naif’s #1 advice for wedding planners   To hear our full interview with Annette, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Annette Naif for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!      Show Notes: Join Annette’s Coaching Program Wedding & Event Business Blueprint here. Learn more about Naif Productions and their event planning process here. Annette’s Podcast “A Turn of Events” is available on Apple Podcasts and Spotify. Questions? Get in touch with Annette or Eddie Want to learn more about Timeline Genius? Schedule your Timeline Genius Demo here.   The post WII 184 – What Annette Naif Learned Making Negative $57 Per Hour appeared first on Timeline Genius Blog.

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This episode was published on January 13, 2026.

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