WII 185 – Becca Pountney and the Death of the Marketing Funnel

RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them.  What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise. This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients.  Becca is a wedding industry marketing expert, author, and coach with so much wisdom to share during her interview. Tune in to hear Becca’s advice for self-confidence, marketing, and overcoming struggles in your wedding planning business.  Here are some of our favorite moments from this week’s episode: How her daughter’s soccer tryouts reframed Becca’s outlook on self-confidence. Reasons you’re losing clients: what’s the actual problem? Tips for finding FACTS that support your worth as a wedding pro. The fun story behind Becca Pountney’s book.  A tour of the Marketing Theme Park, and how you can reach couples as they journey through the chaos. And… Becca’s #1 advice for wedding planners! To hear our full interview with Becca Pountney, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Becca for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!    Show Notes: Buy Becca’s book on Amazon here.  Find Becca on TikTok and Instagram Questions? Get in touch with Becca or Eddie Ready to level up your wedding planning business? See what Timeline Genius can do for you!   The post WII 185 – Becca Pountney and the Death of the Marketing Funnel appeared first on Timeline Genius Blog.