WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton)

Luxury wedding planners have it all, right? And with so many high-end weddings, they have to be making high payouts too, right?  Well, not always. This is the story of Gabrielle Pinkerton, and how she ran her business $7,000 in the red. And it’s a valuable listen for anyone who wants to avoid costly mistakes as they grow their wedding business.  Gabrielle is the owner of Cause We Can Events, a Nashville-based wedding planning company that specializes in full weekend events. When the business gained traction in 2016, Gabrielle found herself in the luxury market, paying out big commissions and handing off the most fulfilling work to her team.  And she also found herself burnt out, underpaid, and running her business at a loss. When she ended 2024 with $24,000 in owner pay, she knew things needed to change.  This is where the story gets good: Gabrielle didn’t let this setback be the end of her career. And now she’s using her comeback story to help wedding planners run their businesses in a way that earns profits and avoids burnout. This week on Wedding Industry Insider, Gabby Pinkerton is sharing all the gory details about what awakened her to her business’s financial crisis, AND she’s giving us the playbook for how she finally got it right. Tune in and hear all about:   Choosing employees and pay rates that work for your business and finances. Negative energy that can take over a wedding planning team. What Gabby learned from planning events for nonprofits and how she still supports organizations as a luxury wedding planner. How finding a unique niche led to more money… and how Gabby pulled off the rebrand. And… Gabrielle Pinkerton’s #1 advice for wedding planners! To hear our full interview with Gabby, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Gabby for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Here’s where you can join Gabby’s YouTube community that’s all about growing your wedding business. Follow Gabby on Instagram here. This week, Eddie mentioned Alex Hormozi — here’s a link to Alex’s resource hub. Questions? Get in touch with Gabby or Eddie Don’t wait to boost your business’s efficiency — see what Timeline Genius can do for you!   The post WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton) appeared first on Timeline Genius Blog.