WII 194 – Content Creation: Everything Wedding Planners Need to Know (with Reagan Teel)

Wedding content creators: a valuable vendor, or just another person to manage? As wedding planners, we know that the demand for content creators is growing. But how do you work them into your planning flow, and how do you find ones that elevate weddings? Today’s Wedding Industry Insider is all about wedding content creators. This is an episode we’ve been so excited about, especially since we realized that content creators aren’t a passing wedding trend. They are here to stay, and they can make a big impact on how couples remember their wedding day.  What does that mean for wedding planners? We’re not only making space for these pros, we’re learning how to sell their services. Today’s interview is the perfect launching point.  A Wedding Content Creator Tells All Our guest this week is Reagan Teel, the founder and lead creator of Unveiled Content Co. She’s breaking down the biggest selling points of content creation and revealing the biggest ways your wedding planning business can benefit from this modern-day service.  How content creation actually works (and what it costs!) How can you sell your clients on content creation if you don’t know how it works? Reagan shares how images and videos are captured, delivered, and packaged. This is huge for you to know, because understanding the logistics and pricing of content creation can prevent you from hiring inexperienced “pros” who may oversell and underdeliver.  Should this replace photographers and videographers? We’ll go on and give away the spoiler for this one: NO, content creators are not a replacement for professional photographers or videographers. But there’s more to it than that. Reagan explains why the right vendor team influences the types of bookings she takes, and how she structures her pricing as a content creator.  What makes a great wedding planner? Eddie asks Reagan an insightful question: what does she love about her favorite wedding planners? And she’s got lots of great answers. Hear the question that wowed her as a bride, and the small detail that wows her as a vendor.  And that wow-worthy small detail? It’s all about making social media marketing easy, and Timeline Genius gets you there faster with true polish.  What to expect from wedding content creators Reagan shares all her content with all her vendors, so you can include it in your wedding planner content strategy. But here’s the catch: if she’s hired by the couple, that’s who she’s capturing content for. So don’t expect the content creator to shadow you as you work, but you can look forward to some exciting content to share.  Interested in content creation that’s all about your wedding planning business? Most content creators (including Unveiled Content Co.) also offer packages for wedding pros, so you can hire someone to shadow you throughout the wedding, making exclusive content just for your business.  Reagan Teel’s #1 advice for wedding planners Reagan has found major growth in a competitive market, and she’s sharing the challenges and leaps of faith that brought her here. Listen until the end to discover the encouragement she shares with fellow wedding pros who are putting in the hard work.       More from Reagan Teel To hear our full interview with Reagan, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen! We want to say a special thank you to Reagan for sharing these insights with our Timeline Genius community. Reagan is proof that new pros can find success in saturated markets, even without a roadmap. We hope you take her advice and run with it. Show Notes: Be sure to follow Unveiled Wedding Co. on Instagram here You can also find them on TikTok here. Questions? Get in touch with Reagan or Eddie Want to impress vendors with your polished, thorough timelines? See what Timeline Genius can do for you.   The post WII 194 – Content Creation: Everything Wedding Planners Need to Know (with Reagan Teel) appeared first on Timeline Genius Blog.