WII 198 – The ‘Secret’ Clients Who Changed Joe Rogers’ Wedding Business

Joe Rogers built his business planning weddings for gay couples who had no template to follow. Then a call from a straight bride shifted everything. During this great interview, Joe shares what it was like to come out as gay while starting his wedding planning business. He also talks about shifting his ideal client persona to include straight couples. Then, we get into advertising, and Joe reveals a controversial decision that he's standing by (even if he can't say for sure that it paid off). All this and more on this week's brand new interview.