Wikipedia for Business

Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. And yet, especially for large companies and high profile individuals, it can be extremely important when it comes to corporate reputation. So what can be done to either secure a beneficial presence on Wikipedia or to help defend and control online reputation? In this episode of the Digital Download podcast, I talk to Josh Greene from the Mather Group, a specialist in Wikipedia and online reputation management, about the benefits of a Wikipedia presence and how to go about managing it. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!