PODCAST · business
Digital Download with Paul Sutton
by Paul Sutton, Digital Marketing Consultant
The latest thinking in marketing, social media and public relations strategy.
Episodes
-
My Business Very Nearly Cost Me My Home
In 2006 I quit my secure, salaried job in a PR agency to set up a business selling luxury pet accessories. Three years later and I was just a few short weeks away from losing my house and being declared bankrupt. The pressure and stress I went through during the several years before and after…
more -
Screen Time, Burnout & techtimeout
The average person spends the equivalent of one entire month per year looking at their phone. They check it an average of 58 times per day. Overall screen time is at an all time high of 12 hours per day. And the impact on both our mental and physical health, as well as that of our kids, is stark....
-
Need to Know: The Impact of Technology on the Future of PR
In the face of changes in the way Google works, how artificial intelligence is making inroads into copywriting and data analysis, the decline of conventional media and developments at X (formerly Twitter), the communications industry is coming under increasing pressure to adapt. Technology has a...
-
Need to Know: Google Analytics 4 for Communications Pros
The introduction of Google Analytics 4 this summer was not exactly a surprise. Google had given several years’ warning that Universal Analytics would stop collecting data and that users should begin the transition to GA4 sooner rather than later. But being forced to use it is a whole other ball...
-
Need to Know: The Future of Social Media
Social media is now 15 years old and communications consultants are grappling with a series of fundamental issues related to a brand or organisation’s use of social networks. While platforms implement updates on an almost daily basis, the bigger picture around whether a company should use…
more -
Need to Know: Sustainable Business Communications
Barely a day now goes by without a new climate milestone being broken or another extreme weather event wreaking havoc somewhere in the world. But while the causes of climate change are widely acknowledged, the solutions are complex. While we as individuals can take action by driving electric cars...
-
Need to Know: The Impact of AI on Communications
Artificial intelligence is ushering in a new era of effective intelligent and convenient communication. At least, that’s what ChatGPT would have you believe. But while the market for AI tools has exploded over the last few months, many of those working within the communications industry are left...
-
‘Need to Know’ season trailer
After a much longer than anticipated hiatus, the Digital Download podcast is back. And we’re diving back into the digital communications world with a series of shows intended to catch you up on the latest developments. This season features topics including the profound impact of AI on the…
more -
Climate Crisis: What Are Communicators’ Moral Obligations?
As the UK sweltered through record high temperatures this week, climate misinformation went into overdrive. Recent reports show high levels of greenwashing and non-existent impact assessments of organisational climate initiatives and, quite simply, this has to change. This week Paul is joined by...
-
What do Consumers Want from Brands in 2022?
With social justice, the cost of living crisis, war in Ukraine, COVID, the environment and the US Senate dominating the news agenda, there’s an awful for consumers to take in. So when it comes to the brands they love, what do they really want to see? Action or escapism? This week Paul is joined…
more -
Metaverse Marketing: Hope or Hype?
Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Whatley to address all the publicity around the metaverse with the aim of demystifying it for...
-
How to Be Yourself on Social Media
Have you noticed the volume of people trying, and failing terribly, to be their authentic selves on LinkedIn recently? This week Paul is joined by PR consultant and business owner Antonia Taylor to discuss why the benefits of being yourself are greater than ever, why being genuine does not…
more -
Personality Goes a Long Way: The Importance of Brand Voice
What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own? This week Paul is joined by brand voice strategist Bethany Joy to discuss why tone of voice is...
-
Facebook Advertising: The End is Nigh
Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs have escalated. This week Paul is joined by CEO of Threepipe Reply Farhad Koodoruth to discuss…
more -
Why Do You Still Have a Facebook Page?
Do your Facebook Page posts regularly get next to no engagement? Do the same posts on other networks perform considerably better? Do you sometimes question whether your audience is even seeing your posts? If you answered 'yes' to any of these, you should consider deleting your Facebook Page...
-
Media, Celebrities & the Balance of Power
Influencers have changed the nature of celebrity and the power dynamic of the media for good. Individuals now have the ability to impact the narrative around stories, and brands have to fully understand how to ensure they work in harmony with the press. This week Paul is joined by celebrity PR...
-
Wikipedia for Business
Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. And yet, especially for large companies and high profile individuals, it can be extremely important when it comes...
-
NFTs. WTF?!
NFTs have become ubiquitous over the last six months, with everyone from Snoop Dogg to Gary Vaynerchuck extolling their virtues. As 'the next big thing', marketers have more than a passing interest. And yet most are struggling to get their heads around the implications of NFTs, cryptocurrency…
more -
PR Survived the Pandemic! Or Did It?
Back in the summer of 2020 as the world got to grips with COVID-19, PR leader Gini Dietrich made a bold prediction on this podcast that the public relations industry would not survive the pandemic as a standalone discipline. 18 months on and we're revising her assertion to look at how the…
more -
How to Futureproof Your Career for 2022
2021 has been a struggle for many in the communications industry, with the ongoing pandemic coupled with evolving working processes and increasing demand on new knowledge and skills. Coasting is no longer an option for a successful career in marketing and public relations. In the final episode of...
-
3 Key Challenges for Public Relations in 2022
The public relations industry has rebounded from the COVID-19 pandemic far quicker and stronger than many predicted it would. It is arguably in better shape now than it was two years ago. But the impact of the pandemic on the business world means that challenges have been created that the…
more -
Tackling Sustainability & Avoiding Greenwashing
COP26 has thrust climate change and sustainability into the boardrooms of every single marginally responsible company around the world. While Governments have a critical role to play, the spotlight is increasingly on business to step up to the plate. The job of the communications sector is going…
more -
The Downsides of Personal Branding
Personal branding is a big thing in 2021, with much written on the significant business value of having a strong online presence and reputation. But among all the hype, no-one ever talks about the drawbacks of becoming 'known'. In this episode of the Digital Download podcast I talk to Jeri...
-
Maybe It’s Time to Quit Facebook
The Wall Street Journal's coverage of whistleblower Francis Haughen's leaked documents from inside Facebook make for fascinating and at times very disturbing reading. Among the core findings are the way the Facebook algorithm promotes division, how Facebook has a 'white list' of elite users who…
more -
Is Share of Search the Missing Link in Comms Measurement?
Share of search has been used in the advertising industry for years as a way to prove a causal link between advertising and business results. It follows the line of thought that one of the first things a person does if they become aware of something that interests them is to search for it on...
-
The Most Popular Metrics in PR in 2021
Measurement has been a monkey on the public relations industry's back for as long as anyone can remember. But sometimes it helps to look at where the industry is now compared to where it was a few years ago and to determine whether progress is being made. In this episode of the Digital Download...
-
What Does it Take to Build and Market an App?
Do we need an app? It's something that's now heard very often in marketing circles, as if building, maintaining and marketing an app is the easiest thing in the world. But the technical complexity of 'an app', not to mention the competition for app space on our mobiles, cannot be underestimated.…
more -
Is Digital Connectivity Bad for our Mental Health? [rebroadcast]
The last two years are starting to take their toll on us. Stories of struggling with the relentlessness of social and economic unrest are common, and motivation can be harder to come by than a full tank of petrol at the moment. On World Mental Health Day, we take a look at how those in marketing...
-
Trolling & Online Abuse: Enough is Enough
The online abuse targeted at Marcus Rashford, Jadon Sancho and Bukayo Saka after England's Euro 2020 final defeat was sickening. And yet it was entirely predictable, and is the latest in a long line of serious trolling incidents involving public figures. The social networks seem either unwilling…
more -
Socially Mobile: Helping PR Practitioners Increase Their Earning Potential
In the last few years the lack of diversity in the public relations industry and the over-indexing of private school-educated practitioners has come under increasing scrutiny. However, not much has changed. A new charitable PR school project called Socially Mobile aims to tackle this. Focused on...
-
Courage as the Key to Great Leadership
In the last year leaders have had to make difficult decisions, push through very uncomfortable situations and be resilient when things got really tough. More than 50 such people launched new PR agencies at a time when the world was in turmoil, while others had to pivot their businesses as the...
-
Podcasting for Business: Worth the Effort?
Podcasting continues to go from strength to strength, with over 180% more monthly downloads in 2020 than in 2019 according to Chartable. With demand at an all-time high, creators are launching more shows than ever before, and many businesses are wanting in on the action. But the demands of…
more -
Boohoo: No Trust, No Ethics, No Problem
In the last 9 months, fashion retailer Boohoo has been investigated for modern slavery, been accused of making people work with no social distancing during lockdown, and been found to price the same garments at significantly different prices across its different retail brands. These are just the...
-
PR and the Hybrid Office
During the last year communications agencies and marketing departments everywhere have adapted to remote working and a virtual business model. But while for most it has been a bootstrapping exercise, for others it's been second nature. As a result, debate and speculation about the future of the...
-
Is Comms Measurement Finally Coming of Age?
During the pandemic the thorny topic of public relations measurement and evaluation has taken a back seat to things like, well, survival! But now that the business world is creating new ways of working and new methods of marketing, it's back on the radar. Effective measurement goes a long way...
-
Clubhouse: Next Big Thing or Much Ado About Nothing?
Clubhouse is being heralded as the latest breakthrough app in the social media world. Despite still being in beta, invite-only and not yet available on Android, the app reached 10 million weekly active users by the end of February. Critics, however, are yet to be convinced. Concerns over data...
-
Screen Time & Tech Addiction: How Worried Should We Be?
Over the last year, the amount of time we have all spent on screens has grown significantly. It's been less of a choice and more of a necessity. The average adult now spends around four hours per day on mobile devices or TVs, and two thirds of parents with school age children are more concerned...
-
Dealing with Redundancy in Marketing Communications
In the last year 10% of marketers were made redundant due to the impact of COVID-19 and another 13% were put on furlough. The latest data from the Office of National Statistics showed a record 395,000 redundancies in the UK between September and November 2020, and as many as 45% of us are made...
-
The Evolution of Content Marketing
Content marketing started to take off as an independent discipline in the mid 2000s as social media provided a new way for information and websites to be shared quickly and easily at low cost and at scale. A lot has changed since then, and perhaps even more so in the last year than at any time in...
-
The Future of the Internet
The internet and digital communications technology has become fundamental to our way of life in the last year. A fast and reliable broadband connection has been vital in feeding ourselves, entertaining ourselves, educating our children and continuing to work during the pandemic. We're not going...
-
The Big Question: What Can We Expect from 2021?
In the final show of the year, five senior figures in the marketing communications industry discuss what 2021 may hold in store for brands, agencies and individuals. We discuss technological adoption, behavioural change, brand purpose, diversity, innovation, agency start ups, social media and a...
-
Reflections on What 2020 Means for Marketing Communications
The COVID-19 pandemic, social unrest on either side of the Atlantic, Brexit, a vitriolic US Presidential election and mass redundancies are what 2020 will be remembered for. And while the human cost has been massive, with 50 million cases of coronavirus and over one million deaths to date, the...
-
Podcast Analysis & Outreach Just Got Simple
Until now, podcast discovery, research and outreach has been an arduous task. Trying to find relevant podcasts in a specific topical niche has largely been a manual job, while publicly available listener statistics and analytics have been non-existent. However, a new service for marketers and...
-
Latest Trends in the Digital Consumer
At this time of year thought leaders start predicting what will happen in marketing communications over the next 12 months. But most of those predictions are based upon opinion rather than data. That criticism cannot be levelled at the likes of Global Web Index, which tracks trends in digital...
-
Social Media, Scandal & Selling Records
In the late 1980s and early 1990s, Transvision Vamp was one of the most popular alternative bands in the UK, with a number one album and five top 20 singles. No stranger to controversy, lead singer Wendy James was renowned for her rebellious and straight-talking attitude as well as her...
-
How to Use UGC to Build Trust & Affinity
Brilliant user generated content is seen by some marketers as the holy grail. UGC can create greater engagement, build trust and affinity, and provide endorsement for other marketing activities. Above all, 60% of consumers think that user generated content is the most influential form of content…
more -
Calling Communicators: Action not Words
The Chartered Institute of Public Relations was founded in 1948 and currently has around 10,000 members. In common with most organisations, the CIPR has had to adapt rapidly to minimise the impact of the COVID-19 pandemic, and is being looked to for guidance by the rest of the industry. The last...
-
The Disruptors: Take Control of Your Own Destiny
In part two of a duo of shows focused on the communications professionals who are shaking up the industry, we discuss conventional agency models and their limitations, selling results not time, the importance of transparency, ditching the pitch process, and taking responsibility for change rather...
-
The Disruptors: A Template for the Future of Communications
On the last episode of the podcast, we discussed how the public relations industry is under serious threat from the pandemic. In this show we outline a template for the future that will ensure that communications agencies not only survive, but thrive. There is a new breed of communications...
-
PR Won’t Survive the Pandemic
Public relations is at a crossroads. Years of failing to adequately address the measurement issue, ignoring associated disciplines like SEO and a steadfast refusal to understand the viewpoint that PR is a tactical function rather than a strategic discipline have created a position where the...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
The latest thinking in marketing, social media and public relations strategy.
HOSTED BY
Paul Sutton, Digital Marketing Consultant
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Digital Download with Paul Sutton have?
Digital Download with Paul Sutton currently has 116 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital Download with Paul Sutton about?
The latest thinking in marketing, social media and public relations strategy.
How often does Digital Download with Paul Sutton release new episodes?
Digital Download with Paul Sutton publishes regularly with 116 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Digital Download with Paul Sutton?
You can listen to Digital Download with Paul Sutton on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital Download with Paul Sutton?
Digital Download with Paul Sutton is created and hosted by Paul Sutton, Digital Marketing Consultant.
URL copied to clipboard!