Wild Moos Podcast: Episode 12 - Back To Basic Bitches

Drop us a messageStep into the vibrant world of Moos Beauty Salon as we share the challenges and successes that come with growth and renovation. Discover the personal touch we've added to our space, from DIY wallpapering to incorporating pre-loved furniture that adds character to the salon. We take pride in our recent completion a salon refit, showcasing the importance of inclusivity and the power of our team's input. Join us as we navigate the ever-changing landscape of tech, from the complexities of TikTok e-commerce to celebrating small victories in the digital world. Together, we explore the generational gaps in design and the intentional barriers that test our curiosity and resolve. Get inspired by our journey and discover how you can infuse authenticity into your own business.In this episode, we take a deep dive into the essential components of brand building during a powerful Mastermind workshop. Gain valuable insights as we explore the power of understanding your brand's avatar and how it can lead to impactful strategies. Learn about the importance of knowing your target audience intimately and how it can shape your marketing approach. We share a fascinating case study involving John, a tradesperson, and how his unique media consumption habits informed our marketing strategies. Discover the surprising marketing channels that resonated more with John and how we crafted messaging that spoke directly to his desires. Join us for this enlightening discussion and unlock the secrets of effective branding.Show Notes:Static Whiteboard Sheets - https://amzn.eu/d/8kjsNUM Nicole Bilham of WildBird Marketing Agencyhttps://wildbirdmarketing.co.uk/Amy Lewis of The Mooeys Groupwww.mooeys.co.uk | www.mooeysfranchise.co.uk | www.mooskin.co