EPISODE · Aug 14, 2023 · 57 MIN
Wild Social x Mallory Kincaid & Cassie Lopez: Humanizing Your Business
from Brand Collective · host Smartsheet
Nobody likes feeling vulnerable, but according to teachers turned entrepreneurs Cassie and Mallory, it’s the secret ingredient to success. And on this episode of the pod, they discuss stepping outside their comfort zones to co-found and operate not one but two successful businesses — and they have the matching tattoos to prove it! Cassie and Mallory talk about what it means to show up on social media as small business owners and how taking a chance on TikTok led to a viral moment that changed the course not only of their business, but also their lives. Tune in to learn why it’s never too late to follow your passion and put yourself out there.Key Takeaways: Cassie and Mallory discuss the challenges of successfully marketing two businesses with completely different brands and clientele.Looking for ways to give back with your business? Our guests show us how it’s done — and that it’s not always how you planned. We learn the recipe for creating amazing business partnerships. Hint: It doesn’t involve ex-boyfriends.Cassie and Mallory give advice on how to harness the power of social media to connect with clients and grow your business.Guest Bio: Mallory and Cassie met while teaching middle school (in a copy room) and quickly connected over two things. First, that we both desperately wanted to quit teaching and second was that the wedding industry needed something different. Together we created a super unique micro wedding package that eliminates the stress of traditional wedding planning. We're passionate about small and intimate weddings and creating simple, yet beautiful gatherings for our couples and their closest family and friends!
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Wild Social x Mallory Kincaid & Cassie Lopez: Humanizing Your Business
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