Will AI Agents Kill or Supercharge Handwoven Craft Commerce?

On this episode of ChaiNet, we sit down with Amit Singha, founder of Anuprerna.Amit left a high-stakes M&A career at Infosys to go back to his roots in West Bengal. Today, he works alongside artisans who carry 200-year-old traditions, connecting them to modern markets.In this conversation, Amit opens up about:* What made him walk away from corporate life to count handloom threads in a village?* The on-ground reality of working in weaver clusters that nobody talks about.* How he’s solving the brutal working capital gap in artisan commerce.* What “technology-enhanced” actually means when you’re working with handloom weavers.* The big question: What happens when AI agents start making purchase decisions for consumers?* Whether AI becomes the biggest advantage artisan brands have ever had or their biggest threat.* India’s China+1 moment and why global ethical fashion brands aren’t already calling.* The thing he built that he was confident about, and later realized he was completely wrong.* His advice to anyone wanting to build a sustainable artisan brand in India.If you’re wrestling with what AI means for human-centered businesses, this one’s for you.Listen to Amit Singha on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com