EPISODE · Sep 8, 2025 · 7 MIN
Will Amazon Offer Brand Gating to Every Seller? Here's Why They Might
from My Amazon Guy · host Steven Pope
Send us Fan MailUnauthorized resellers continue to hurt brand value, confuse customers, and cause pricing chaos. Updates to brand registry hint at more control, but sellers still face major roadblocks. Despite rising pressure, Amazon has strong reasons to avoid offering full brand gating to most sellers.Tired of losing control of your brand on Amazon? Let’s talk about how to protect it, now: https://bit.ly/4jMZtxuGet the DTC Growth Stack and build a sales channel Amazon can’t control, start scaling your brand today: https://bit.ly/4p7Tyqj#AmazonSellers #BrandGating #AmazonBrandRegistry #ResellerControl #amazonmarketplace Watch these videos next: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Download the PPC guide sellers use to stop wasting ad spend and drive more real sales: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Will Amazon Ever Offer Brand Gating to Everyone?00:27 - Why Brands Want Full Control of Their Listings01:21 - New Updates to Brand Registry Explained02:00 - Selling Roles: Resellers vs. Brand Representatives02:42 - Could This Be Amazon's Version of Brand Gating?03:45 - Why Amazon May Never Allow Full Brand Gating05:00 - How Amazon Benefits from Price Wars on Listings06:01 - What Would Force Amazon to Give Sellers More Control?07:00 - Final Thoughts on Brand Gating Possibilities----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Unauthorized resellers continue to hurt brand value, confuse customers, and cause pricing chaos. Updates to brand registry hint at more control, but sellers still face major roadblocks. Despite rising pressure, Amazon has strong reasons to avoid offering full brand gating to most sellers. Tired of losing control of your brand on Amazon? Let’s talk about how to protect it, now: https://bit.ly/4jMZtxu Get the DTC Growth Stack and build a sales channel Amazon can’t control, st...
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Will Amazon Offer Brand Gating to Every Seller? Here's Why They Might
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