Will Braden: CatVideoFest director on the successful expansion of the event

The SPCA is riding the tail of a global cat film sensation. CatVideoFest is a 75-minute compilation of small felines doing silly things. It's reached our cinemas and a portion of money from screenings goes to the SPCA. It was founded in the US and has benefited charities in North America and Europe - before making its way to Australia and New Zealand. Director Will Braden says there's something special about the product. "The charitable component just comes around because everyone want to see cat videos. We would be crazy if we didn't use it to raise some money for cats in need." LISTEN ABOVESee omnystudio.com/listener for privacy information.