Will Crocker Hay (VP, Customer & Partner Education at Braze) on Scaling Successful Customer-Facing Functions

In this episode, we dive deep with Will Crocker Hay, the VP of Customer & Partner Education at Braze, to explore various aspects of building and scaling successful customer-facing functions. Will shares insights gleaned from over a decade of experience developing critical customer-facing functions such as customer success, customer marketing, and customer education, along with valuable career lessons learned along the way. Will and Sunny discuss:(00:58) What Braze does.(02:15) Will's career journey and the pivotal points that shaped his path, including the early days of customer success.(07:24) Scaling customer and partner education.(11:12) Learnings for career progression and growth.(12:37) Launching the customer marketing function, including the initiation of the advocacy program, Firebrands.(23:48) Launching the Braze customer community, Bonfire.(27:13) Advice for choosing a great company to work for and the skills needed to succeed.(30:12) Will’s grand theory of customers.Stay tuned through the end of the show (31:19) to learn: Which Will chooses: city or country (...or both).Whether or not Will is an iPhone or Android supporter.Who Will thinks we should interview next. Featuring:Will Crocker Hay (LinkedIn)Sunny Manivannan (LinkedIn, Twitter)  Follow us:LinkedInTwitter Tune in:Apple PodcastsSpotify