Will Laurensen — Customer Value Optimization and Conversion Optimization for DTC E-commerce

On the show, today is Will Laurenson. Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast. I wanted to bring Will on because he has some great insights on what he calls customer value optimization that takes into account conversion, experience, and lifetime value. You'll hear about how he started a sports betting company like Fanduel and DraftKings, actionable examples and tips to increase conversions, and the keys to driving up lifetime value. More on Will: Will on Twitter Customers Who Click Sponsored by SavvyCal — SavvyCal is a new scheduling tool that's a must-have for every podcaster. I use it to book guests on this podcast and it's made the entire process a breeze. I can set a limit for how many interviews I do every week, open up special availability for guests, and even create personalized links for guests to add a special touch. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. 🙌 Thank Will for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★