PODCAST · business
Everything Is Marketing
by Corey Haines
Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.
Episodes
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Adam DuVander — Developer Marketing & The DEV Content Framework
On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist. I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very...
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Amanda Natividad — Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach
On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine. I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as…
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Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market
On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales. I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist...
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Bryan Wish — The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators
On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products. I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great case...
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Ran Segall — Building a $2M/yr Course Business, YouTube as Marketing, & Teaching Webflow
On the show today is Ran Segall. Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow. I wanted to bring him on because Ran is one of the most successful course creators I know. Flux Academy does over $2M/yr in sales with a very small, lean team. And it...
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Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki
On the show today is Juliette Kopecky. Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla. I wanted to bring her on because LinkSquares is growing rapidly in the legal tech space and making a name for itself. They've been investing heavily into video content and taking…
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Laura Lopuch — Cold Email Outreach for Marketers
On the show today is Laura Lopuch. Laura is a sales email consultant, AKA the “Queen of Cold Emails.” I wanted to bring her on because she’s one of the few cold email experts who actually show their work and provide tangible examples of what works. She’s written for Copyhackers and Unbounce as…
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Conor Lewis — Raising $3.1M on Kickstarter & Community-Driven Product Development
On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids. I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also a ground-breaking...
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Jake Thomas — $5k/mo Golden Retriever Blog, Studying YouTubers, & Learning SEO From Scratch
On the show today is Jake Thomas. Jake is the creator of Golden Hearts and Creator Hooks. I wanted to bring him on because he went from having absolutely no experience in SEO to generating $5k per month in affiliate revenue from hundreds of thousands of visitors. He also studies YouTubers to...
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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality
On the show today is Jeff Sheldon. Jeff is the founder of Ugmonk, which creates products that combine form and function. I wanted to bring him on because Jeff is a fantastic designer that has an eye for detail, he's one of the original founders to build in public, and he's managed to build a...
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Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network
On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company. I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a...
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Nick Wignall — The Psychology of Marketing, Being Prolific, & Building an Audience on Medium
On the show today is Nick Wignall. Nick is a psychologist, writer, teacher, and podcaster. I wanted to bring him on because Nick is one of the top publishers on Medium and one of the more successful creators I know. Over the years through consistent writing, he now gets hundreds of thousands of...
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Paige Doherty — From a Tweet to a Book, How To Get in Touch With Anyone, & Value-Add Investing
On the show today is Paige Doherty. Paige is the founding partner at Behind Genius Ventures and the author of Seed to Harvest. Behind Genius Ventures is a "Gen Z Fund" that invests in early-stage startups. Seed to Harvest is an illustrated book that explains venture capital in a way that even…
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Kevin Smith — CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr
On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching. I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue…
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Dave Schools — Creating a Top Medium Publication & Behind The Scenes of Hopin's Rapid Growth
On the show today is Dave Schools. Dave is the first employee and Head of Marketing at Hopin. This is a bit of a different episode because Dave and I actually recorded this on a Twitter Space so the audio quality isn't ideal, but sometimes it's fun to have the raw audio. In fact, you might even...
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Cathryn Lavery — Going From 0 to $10M+, Playing Monopoly with Daymond John, & The Kickstarter Formula
On the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years. I wanted to bring her on because she's successfully crowdfunded four products and they won Shopify’s Build a Business Competition in 2016 and the Build a...
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Jordan O'Connor — $40k/mo Solo, SEO For Indie Hackers, & Charging More
On the show today is Jordan O'Connor. Jordan is the founder of Closet Tools, a web app that helps Poshmark sellers. I wanted to bring him on because Jordan has an inspirational story going from hundreds of thousands of dollars in student loan debt to making over $40k per month as the solo founder...
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Melanie Deziel — Unlimited Content Ideas, Content Multipliers, & Repurposing Hacks
On the show today is Melanie Deziel. Melanie is the Director of Content at Foundation and author of The Content Fuel Framework. She is an international keynote speaker and is recognized as one of the world's leading experts in native advertising and branded content. I wanted to bring her on…
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Benjamin Shapiro — eBay Growth Hacks, Podcast Monetization, & Joining A Podcast Network
On the show today is Benjamin Shapiro. Benjamin is the host of The Martech Podcast and the Voices of Search podcast. I wanted to bring him on because he just joined the HubSpot Podcast Network with his podcast and has one of the top marketing podcasts in the space. You'll hear about the…
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Daniel Mitchell & Andrew Gazdecki — Behind The Scenes of Buying & Growing a Shopify SaaS App
On the show today are Daniel Mitchell & Andrew Gazdecki. Daniel runs Sold Stock, a Shopify app that he bought on MicroAcquire with the funding and help of Andrew Gazdecki, the founder of MicroAcquire. I wanted to bring them on because it's really a once-in-a-lifetime story. Andrew Gazdecki, Shaan...
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Matt Johnson — Marketing for Introverts, Becoming MicroFamous, & Audience Monetization
On the show today is Matt Johnson. Matt is the author of MicroFamous and founder of Pursuing Results, a podcasting agency. I wanted to bring him on because Matt is all about building expertise and authority in order to build an audience that you can monetize. He's started multiple successful...
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Greg Digneo — SEO In 30 Minutes Per Day, Marketing a Conference, & Being a Marketing Team-Of-One
On the show today is Greg Digneo. Greg is the founder of Content Guppy and previous content marketer at Time Doctor where he focused on their annual conference, Running Remote. I wanted to bring him on because he took traffic to Running Remote from 0 to 10,000+ visitors per month as a one-person...
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Jeroen Corthout — Growing in Competitive Markets, Becoming a Top AppSumo Campaign, & Partnering With Samsung
On the show today is Jeroen Corthout. Jeroen is the co-founder of Salesflare, a sales CRM focused on data automation. I wanted to bring him on because Salesflare is in one of the most competitive software categories (CRM) and has managed to carve out a substantial part of the market to build a...
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Danielle Diamond — B2B Video Content, Narrative Production, & SNL
On the show today is Danielle Diamond. Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews. I wanted to bring her on because Danielle blends growth marketing with Hollywood creativity. She's directed content for companies like Drift, Privy, DGMG, User...
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Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year
On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies. I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at…
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Nicholas Scalice — Lead Gen For Local Businesses, High-Converting Landing Pages, and The Secret To Growing A Marketing Agency
On the show today is Nicholas Scalice. Nicholas is the founder of Earnworthy and GrowthMarketer. I wanted to bring Nicholas on because he's been working with small businesses for several years specializing in lead generation, landing pages, and conversation rate optimization. You'll hear about…
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Andy Didorosi — Marketing Stunts, Unconventional Campaigns, and Fighting Complexity
On the show today is Andy Didorosi. Andy was the Head of Marketing at Basecamp and the founder of The Detroit Bus Company. I wanted to bring him on because Andy is behind the Hey Email Research Lab which produced the famous Email Dumpster Fire marketing stunt, he has a long history of...
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Will Laurensen — Customer Value Optimization and Conversion Optimization for DTC E-commerce
On the show, today is Will Laurenson. Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast. I wanted to bring Will on because he has some great insights on what he calls customer value optimization that takes into account conversion,...
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Blake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In Public
On the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter. I wanted to bring him on because Blake went from 0 to over 28k followers in under a year. He’s created a number of side projects including his latest called Float that allows you to create courses…
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Madhav Bhandari — Affiliate Marketing for B2B SaaS, Hiring vs Outsourcing, and Budget Allocation
On the show today is Madhav Bhandari. Madhav leads marketing at Bonsai and previously worked for Hubstaff and Close. He’s also the host of the Remote Marketing Podcast. I wanted to bring him on because he’s worked at three great SaaS companies that have experienced amazing growth. You'll hear…
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Kevan Lee — Transparency, Integrations as Marketing, and Scaling From $5M to $20M+ ARR
On the show today is Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer. I wanted to bring Kevan on because Kevan helped Buffer scale from $5 million in revenue all the way past $20 million in revenue. Buffer is a pioneer for transparency and the…
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Sean Cannell — YouTube Secrets, Storytelling Hooks, and Personal Media Empires
On the show today is Sean Cannell. Sean is a YouTuber, international speaker, founder of Think Media, and host of the Video Influencers podcast. I wanted to bring Sean on because no one knows YouTube like Sean. Sean's YouTube channels have over 1,000,000 subscribers, his videos have been viewed...
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Jay Clouse — Creating a Top 1% Podcast, Community as Culture, and Unfair Advantages in Distribution
On the show today is Jay Clouse. Jay is the host of Creative Elements and co-host of Upside. He's also the founder of Freelancing School and Unreal Collective, which was acquired by SPI Media where he now serves as the Community Experience Director. He's also created premium courses for LinkedIn...
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Ramli John — User Onboarding, Product-Led Growth, and Prolific Podcasting
On the show today is Ramli John. Ramli is the Managing Director of ProductLed, author of the book EUREKA, and the host of the Growth Marketing Today podcast. I wanted to bring Ramli on because he's an expert on product-led growth and user onboarding. He's also writing a book on user onboarding...
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SaraNoSocks — Earning Trust, Streamlining Podcasting, and No-Code Education
On the show today is Sara, also known as SaraNoSocks. Sara is a creator, designer, and community-builder. I wanted to bring her on because she's actually a very reluctant marketer and I wanted to get the perspective of someone who doesn't really like traditional marketing. Despite that, she's the...
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Arvid Kahl — Audience-Driven Entrepreneurship, Book Marketing, and Personal Brands
On the show today is Arvid Kahl. Arvid previously founded and sold FeedbackPanda, a SaaS that helps online school teachers handle student feedback, wrote the book Zero to Sold, and is now working on another book called The Embedded Entrepreneur. The thing I love about Arvid is that he always…
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Peep Laja — Conversion Optimization, Data vs Intuition, and Why Brand Is The Ultimate Moat
On the show today is Peep Laja. Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter. I wanted to bring him on because he's the go-to expert for conversion rate optimization, having been in the trenches as well as building the top marketing blog on conversion...
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Benji Hyam — Customer Research, Content Marketing, and Buyer Psychology
On the show today is Benji Hyam. Benji is the co-founder of the content marketing agency Grow & Convert which works with B2B SaaS companies. I wanted to bring him on because I took Benji's course Customers From Content (now called Become a Top Content Marketer) when I was first starting out in...
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Pedro Cortes — SaaS Marketing Mistakes, CRO, and The Landing Page Formula
On the show today is Pedro Cortes. Pedro is a messaging and positioning consultant who works with SaaS companies to revamp their site using conversion copywriting and design best practices. I wanted to bring him on because Pedro developed a fantastic SaaS landing page template that I've…
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Chase Dimond — DTC Email Marketing Playbooks, Email List Growth, and Black Friday / Cyber Monday
On the show today is Chase Dimond. Chase is the co-founder of the email marketing agency Boundless Labs. I wanted to bring him on because since launching Boundless Labs in June of 2018, they've helped clients do $50 million in email attributable revenue. This guy lives and breathes email…
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Steph Smith — Doing Content Right, Building In Public, and The 7-Figure ARR Email
On the show today is Steph Smith. Steph is the head of product for Trends, which is a membership site for entrepreneurs under The Hustle. Previously she did content marketing for TopTal and is also the author of Doing Content Right, which did $40,000 in sales in the first month of launching. I...
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Taylor Lagace — Whitelisting Influencer Marketing, DTC, and Scaling Campaigns
On the show today is Taylor Lagace who is the co-founder of Kynship, an influencer marketing agency. I wanted to bring him on because unlike a lot of others in the influencer marketing space, Taylor actually knows his stuff. He's actually been there and done that. In fact, he's basically helped...
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Mojca Žove — The Science of Facebook Ads, Channel Experimentation, and Tiger King
On the show today is Mojca Zove — the founder of Super Spicy Media (a boutique Facebook ads agency) and the creator of The Science of Facebook Ads, which speaks for itself. I wanted to bring her on because she's one of the go-to practitioners on Facebook ads. She's worked with a lot of brands and...
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Ashley Levesque — Challenger Brands, Channel Sales, and The Myth of "Boring Industries"
On the show today is Ashley Levesque. She's the Director of Marketing for Demio, a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer. I wanted to bring Ashley on because it's not every day you talk to someone who's done marketing in the…
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Taylor Lindsay-Noel — Branding, Resourcefulness, and Oprah's Favorite Things
On the show today is Taylor Lindsay-Noel. Taylor is the owner of Cup of Te, host of the Tea Time with Tay podcast, and, believe it or not after listening to our conversation, is just getting started with her entrepreneurial journey. I wanted to bring her on because, in the summer of 2008, I was a...
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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy
On the show today is Val Geisler. Val is now the Customer Evangelist for Klaviyo and was previously the Chief Email Officer of Fix My Churn. She's worked with many SaaS and e-commerce companies to improve their email marketing and retention. I wanted to bring Val on because she is one of the...
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Jay Acunzo — Podcasts, Storytelling, and How To Make Your Audience's Favorite Show
On the show today is Jay Acunzo. Jay is the founder of Marketing Showrunners — which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows. I wanted to bring Jay on…
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Dan Murphy — Product Marketing, Launch Playbooks, and Unconventional Marketing Ideas
On the show today is Dan Murphy. Dan is the Director of Marketing at Privy — one of the leading Shopify apps. Previously, he was the Director of Product Marketing at Drift — the conversational marketing platform. I wanted to bring him on because Dan is a student of product marketing — a…
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Alex Hillman — Earning Trust At Scale, Audience Building, and Community Leadership
On the show today is Alex Hillman. Alex is a partner of Stacking The Bricks (which produces the popular 30x500 course), founder of the OG co-working space IndyHall, and the author of The Tiny MBA. I wanted to bring him on because Alex doesn't consider himself a marketer, but he's a fantastic...
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Taylor Holiday — Celebrity Influencers, DTC Marketing, and Earned Media
On the show today is Taylor Holiday. Taylor went from professional baseball player to accidental e-commerce marketer to agency owner and now to being a part of a whole host of businesses all related to direct to consumer e-commerce. I wanted to bring him on because Taylor has a fascinating...
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ABOUT THIS SHOW
Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.
HOSTED BY
Corey Haines
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Frequently Asked Questions
How many episodes does Everything Is Marketing have?
Everything Is Marketing currently has 55 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Everything Is Marketing about?
Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by...
How often does Everything Is Marketing release new episodes?
Everything Is Marketing has 55 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Everything Is Marketing?
You can listen to Everything Is Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Everything Is Marketing?
Everything Is Marketing is created and hosted by Corey Haines.
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