Will Nitze – Founder & CEO, IQBAR

from Growth by Design with Diraj Goel · host Matt McCoy

In this episode of Growth by Design, host Diraj Goel sits down with Will Nitze, Founder & CEO of IQBAR, to unpack what it really takes to build and scale a high-growth consumer brand.Will shares how a personal health transformation led him to leave SaaS, launch a protein bar company on Kickstarter, and grow IQBAR from zero to $140M+ in annual net revenue - with a team of fewer than 15 people.They dive deep into:Why Amazon was the early growth engineHow lean teams create operating leverageThe real challenges of scaling ops and supply chainWhy most startup advice is useless without contextWhat makes businesses (and tech) truly defensibleThis is a candid conversation about discipline, focus, and designing growth systems that actually scale - without hype.

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How long is this episode of Growth by Design with Diraj Goel?

This episode is 12 minutes long.

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This episode was published on January 14, 2026.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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