Will Nitze On Scaling A Brand From Zero To 30 Million

Will Nitze is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. IQBARs are keto, vegan, and paleo-friendly and are made with nutrient-dense ingredients. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. In this episode… Have you ever felt mentally drained after a long day at work or school? You're not alone. Many people experience chronic mental fatigue, brain failure, and headaches due to their busy lives. But what if there was an easy way to boost your brain and body performance?  Inspired by his commitment to mental performance and a long-standing fascination with the brain, Will Nitze discovered a variety of foods that can help you feel structurally sound, energized, and operate at your peak. Food fuels our bodies and enhances brain function, so he put his business hat on and meticulously formulated IQBAR protein bars, hydration mixes, and instant coffee that support sustained cognitive energy, performance, and health. Not only will the proper nutrients fuel your daily performance and help you stay focused and alert, but they'll also improve your memory and reduce stress levels.  On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Will Nitze, Founder and CEO of IQBAR. Will explains how he came to build a brain and body health food brand, talks about IQBAR and how its products improve performance and mental function, and discusses IQBAR's marketing and growth strategies.