Will the Intuit Acquisition of Mailchimp Help or Hurt Mailchimp’s Brand? (Episode 2)

Whither goest Mailchimp? Often an email company being acquired leads to abuse handling and opt-in standards declining, and so to an associated decline in reputation and deliverability. So first, let us say this right up front: we ❤️ Mailchimp. And so we have mixed feelings about the upcoming Intuit takeover of Mailchimp. On the one hand, it’s always nice, as a company, when you are recognized for the value you add, and when you are courted and betrothed. On the other hand, generally speaking, when an email company gets acquired, their abuse handling and their standards regarding to what best practices new customers must adhere generally tank (leading to that decline in their reputation with inbox providers (and deservedly so) and sometime even leading to blacklistings (ditto)).  Listen to our thoughts on the Intuit acquisition of MailChimp. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com