Will Your Brand Survive the AI Search Revolution?

from The Modern Marketer · host Eddie Garrison

AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how people discover brands.Learn why traditional SEO is evolving into GEO — Generative Engine Optimization, what it means for your brand’s online presence, and the concrete steps marketers can take right now to stay visible in AI-generated answers and summaries.If ranking #1 on Google used to be the goal, this episode will show you why recognition, not just rankings, is the new metric that matters.

Episode metadata supplied by the publisher feed · Published Oct 28, 2025

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AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how people discover brands. Learn why traditional SEO is evolving into GEO — Generative Engine Optimization, what it means for your brand’s online presence, and the concrete steps marketers can take righ...