Will Your Next Big Idea Come From AI?

Jeff and Jordan break down the messy, magical process behind advertising’s biggest ideas—and how AI is changing the creative game. From cognitive dissonance to alpha waves, they unpack how true innovation comes from silence, routine, and intuition—not conference-room brainstorms. Jordan explains why he runs multiple ChatGPT accounts to stay creatively fresh and how AI can fuel, but never replace, human imagination. Along the way, they share stories from Christopher Nolan, J.J. Abrams, and the real-world campaigns that shaped their own careers. If you lead marketing, strategy, or creative teams, this episode will completely reframe how you think about generating ideas.Got a question for a future episode? Email us at [email protected] QUESTUS PRODUCTION Website:https://www.questus.com/ https://www.instagram.com/questusagency/ https://www.linkedin.com/company/questus Jeff Rosenblum's Socials:https://www.linkedin.com/in/jeff-rosenblum/ https://www.instagram.com/thejeffrosenblum/ Jordan Berg's Socials:https://www.linkedin.com/in/jordan-berg-4ba458/ https://www.instagram.com/jordan_questus/