Willy Wonka Goes Sustainable CPG

As one of the founders of Max Brenner, the highly popular chocolate brand and restaurant chain, Oded Brenner was considered the world’s real-life Willy Wonka.  Now, after a brief hiatus, he’s embracing his inner “business artist” and building a new brand: Blue Stripes. While both businesses are connected by a core ingredient, the cacao fruit, Blue Stripes is leaning into CPG and a mission rooted in sustainability. During this episode of Retail Remix, Oded shares his founder story and:  Why the cacao fruit presented opportunities for product innovation and ideation;  How he approaches brand development and storytelling for such a niche story and value proposition; and  Why he is prioritizing wholesale partnerships over direct-to-consumer (DTC) sales.  RELATED LINKS Learn more about Blue Stripes Shop Blue Stripes online  Find Blue Stripes products in a store