EPISODE · Aug 1, 2024 · 46 MIN
Win the Audience when You Speak On-Stage - Teacher: Tovit Neizer
from Useful Content - Content Creation & Strategy Podcast for Marketing Teams · host Juma Bannister | Content Strategy & Video Creation & Tovit Neizer
Hello, useful content creators. I'm just about to head out to a dance rehearsal with my daughter and it's pouring cats and dogs here in Trinidad and Tobago. And of course, as far as priorities go, dance rehearsals trump having fancy intros, so there are no fancy intros today. But what we do have is a discussion about storytelling and how to ace your on stage talk. We talk about how to sharpen, reorder, and cut the fluff From your own stage talk so you can deliver it very well and that you can win over your audience. Enjoy the podcast today and let's make useful content. Hello, and welcome to useful content. And today we have a brand new teacher in our useful content classroom, Toveet Nysa. Hi Toveet, Hi, Gemma. technically, this is the first time we're talking face to face, which is highly unusual for when we're doing podcasts, but this time it worked out really great because I checked you out. I looked at your content and what you do, and I know this is going to be a great conversation. So I'm really excited to, to talk about, um, this public speaking stuff, because I've never had anyone on the podcast like you before, and I know it's going to be very good and helpful for the people who are listening. So glad to get into it. So could you please tell the people what you do and how you help your clients make useful content? Sure, yeah. So I, um, define myself as a business storyteller. I own a consultancy boutique called Yellow Bricks, where I help companies and executives tell better stories either for their startup tech company, B2B Company, fine tune, what's their offering, what's their unique value proposition, and tell it. So they would become a brand and for executives, I help build the content for effective talks, conferences, uh, meetups, event, uh, companies, events. People cannot just go on stage. How do You know, they can speak very well, but it doesn't matter. They need to fine tune the content and build it in a way that resonates with the audience, the relevant audience, which differs between events and in a way that it's captivating and memorable. So why is, storytelling important anyway? I mean, can somebody just go and talk about themselves or their products in any, how they feel like why is storytelling important? I think the definition is that stories are glue. This is what keeps us as a society. This is what keeps ideas from one generation to the other. I think. Want to look at the broader spectrum and stories are a great way to connect and share ideas. If you talk with someone and you just tell them the specs, this is the, these are the figures, this is the data, all the things that you do so wonderfully and you are very well, um, professionally in this space or whatever you do. This is boring. And the other thing on the other side, there's so much information. There's so much content around us that you're competing over the one thing that people will never get back in their lives, which is time. So if you want to get that time and be memorable and people will, um, resonate with the idea would resonate with them. You have to, to play it and deliver it in a way that it's interesting. Or different or personal. There's so many levels and, and different manners that you can do that. But just to give them a list, it's not working. Part of the things that I do, I do consultancy and I also do workshops. And in my storytelling workshop, I always start with something very creative and interactive. And I just read a list of things. I'll just say, this is a, I don't know, my kid, or this is my teacher who left a voice message, and these are the words. And I read. Twenty words. Then I stop and I ask my participants to tell me the words. What do you, what do you remember? What did you pick up? And they hardly come up...
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Win the Audience when You Speak On-Stage - Teacher: Tovit Neizer
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