Wine Marketing with Trish Barry

Send us Fan MailWatch/listen to our latest episode to be released this Sunday, where we interview Trish Barry from Mastermind Consulting to learn about the role of marketing in wine. She also shares some world firsts with The Wined Up Podcast by letting us see and try the 2024 Offshoot Vermentino, Scarborough Wine, Hunter Valley, NSW and the 2023 Sangiovese, Redman, Limestone Coast, SA. Trish shares the thoughts and factors that were put into creating the new wine label for Redman’s SangioveseCheck out the different marketing services Marketing Consulting offer at https://www.mastermindconsulting.com.au.If you want to try Scarborough’s wine in a can you can purchase it at https://www.scarboroughwine.com.au/Our-Wines/WineInACanIf you want to try Redman’s Sangiovese you can purchase it at https://www.redman.com.au/product/Sangiovese?productListName=Sangiovese&position=2Subscribe to @‌TheWinedUp and comment on any effective wine marketing campaigns you’ve experienced and why.Chapters:0:00 Preview0:37 Introduction1:30 Most memorable wine2:57 Wine you still want to drink3:23 Wine you’d love to have a wine with4:43 Favourite grape varietal5:22 Unique food and wine pairing6:04 Advice for those on wine journey7:35 What started your wine journey?9:31 What is the Australian wine consumer and how has it evolved?15:11 2024 Offshoot Vermentino, Scarborough, Hunter Valley, NSW17:02 Scarborough Wine in a Canned Format18:36 Are there any quality issues with wine in a can?21:17 How do you connect winemaker, marketing and consumer?22:42 Is there tension between the winemaker and marketer?24:10 How important is it for wineries to have a digital presence?26:18 How can social media help find independent boutique wineries?28:36 Does print media still have a role?30:03 2023 Sangiovese, Redman, Limestone Coast, SA36:20 Trish Barry’s Key Messages39:16 Marketing is the champion of the consumer40:35 The Wined Up Conclusion#australianwine #wine #redman #sangiovese #winelabel #label #winemarketing #marketing #mastermindconsulting #trishbarry #winepodcast #thewinedup #thewineduppodcast #podcastThe content in this episode are our own personal experiences and opinions. There are no paid ads or promotions.Follow Us on YouTube (@TheWinedUp), Instagram (The.Wined.Up), Tik Tok (@TheWinedUp), Spotify (The Wined Up), Amazon Music ( TheWinedUp), and Apple Podcasts (The Wined Up).  Visit our website https://www.thewinedup.com.au or email us at [email protected].   Drink More, Try More, Learn More.