Winners of the 25th Annual Marketing Over Coffee Awards

In this Marketing Over Coffee learn: About The 2011 Marketing Over Coffee Awards Honorees, Tweets for SEO impact, and Great Linkbait Campaigns! All this and more… Direct Link to File Show length 25:24 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing and Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771 00:45 Why haven't you called the comment line? 01:03 Sean Z. offers a case study on the challenges of selling into foodservice 02:02 Individual Tweets generating SEO Impact 04:03 Marketing VOX - Too many posts can lead to Facebook "Unlikes" but in a related story "Unlikes" are not an idicator of willingness to purchase 06:15 From the LinkedIn Group - How to run a focus group - Gibson Marketing, Brand Savant, Evernote 12:52 WSJ reporting Smaller, Cheaper iPhones and an update and switch to free for Mobile Me. 13:45 www.kennblanchard.com doing some site cleanup with website grader 14:04 Past show on promoting events, Matt Cutts in the New York Times on Content Farms, Great link bait campaign idea from Daily Blogger 17:25 The 25th Annual MOC Awards winners are: Best Book - Simon Sinek's "Start With Why" Best Campaign - Alure Home Improvements Best Marketer - Ryan Holota Best Product - Toll Free Freedom Virtual Phone System Best Publication - Ann Handley, MarketingProfs Best Campaign to Win a Marketing Over Coffee Award - Quintal and Donnelly's "The Book on Social Media Marketing" Entrepreneur of the Year - C.C. Chapman Smartest Man in the World - Saul Colt Thanks to GoPromos.com for stepping up to sponsor the awards. 21:05 Green Lantern Action Figures, Marketing Over Coffee Action Figures 23:16 Upcoming Events - Chris in Providence for the ETC Show, then SocialFresh Tampa 24:26 Question of the Week – What's your experience with focus groups? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version) Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.