Winning In The Consideration Economy

In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:How to build unstoppable brands by removing frictionWhy “always on” content beats seasonal campaignsThe difference between creators and celebritiesHow data and empathy shape content that convertsAnd why responding to a comment may matter more than your next ad buyIf you’re trying to earn real customer advocacy — not just attention — this one’s for you.