Winning Strategies for Marketing to Super-Smart People

Gregory T Simpson has run a marathon in every state, completed the Ironman triathlon, claimed Mount Kilimanjaro, been Chairman of the Board of a $3.5 billion financial institution, and spent the last eight years marketing to the super-smart people in life sciences that make sure all new pharmaceuticals are safe and effective.As the leader of Saama’s overall marketing strategy and execution, Greg is responsible for building and strengthening the Saama brand, supporting growth strategies, cultivating opportunities, and increasing demand for Saama solutions.Prior to joining Saama, Greg spent more than five years at Medidata Solutions, a leader in eClinical development software, where he led an integrated marketing team, built a marketing operations team, and oversaw product marketing for the Medidata Clinical Cloud.Before Medidata, he was the Chief Marketing Officer at Frontwave, a cloud software startup. Greg is also the founder of a marketing consultancy and served as the CEO of an internet startup. Prior to those entrepreneurial experiences, he held executive marketing, product management, and sales positions at AT&T.Follow Gregory on LinkedIn here: https://www.linkedin.com/in/gregorytsimpson/Learn more about Saama here: https://www.saama.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com