Winning with We: Community-Led Growth

What this episode covers

Community-led growth is a buzz word and a very hot topic in the world of B2B go-to-market. But what is it really and how can your organization leverage this go-to-market strategy? There isn't just one size fits all and there are many different approaches to community-led growth. Kathleen Booth, SVP of Marketing & Member Experience at Pavilion on this week's show shared her insights from how Pavilion has grown their community. Couple of things I learned during our conversation: There are three main approaches to community-led growth (build your own, engage and sponsor another community) Gating (through charging a fee or making it exclusive) your community creates a premium experience Trust is at the heart of community-led growths (the goal is to build relationships) What’s community led growth & why now? Marketing & sales returns are diminishing across the board. Community-led growth can be a very efficient GTM strategy

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How long is this episode of Cybersecurity Ecosystem Show?

This episode is 24 minutes long.

When was this Cybersecurity Ecosystem Show episode published?

This episode was published on July 28, 2023.

What is this episode about?

Community-led growth is a buzz word and a very hot topic in the world of B2B go-to-market. But what is it really and how can your organization leverage this go-to-market strategy? There isn't just one size fits all and there are many different...

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