Winter Farmers Markets Can Bring Year-Round Customers

In this episode of Voices from the Field, NCAT Dietetics Intern Melissa Wyatt sits down with beginning farmer Rick Williams and his wife Kyra, to talk about strategies for selling their farm products through the winter. The couple’s farm, Sugar Beet Row, is located in Butte, Montana -- often known as the icebox of the state. They also own Dancing Rainbow Natural Grocery, a small natural foods store in uptown Butte. Rick and Kyra discuss how they integrated Sugar Beet Row’s production into Dancing Rainbow Natural Grocery and took part in Butte’s first winter farmers market a few months ago. They also explore strategies for improving production and sales next winter.  Related ATTRA Resources: Montana’s Winter Farmers Markets Help Provide Local Food Access and Bridge Revenues for Farmers NCAT Marketing Tip Sheet Series Farmers Markets   Other Resources: Sugar Beet Row Dancing Rainbow Natural Grocery Contact Maura Henn via email at [email protected]. Please complete a brief survey to let us know your thoughts about the content of this podcast. You can get in touch with NCAT/ATTRA specialists and find access our trusted, practical sustainable-agriculture publications, webinars, videos, and other resources at ATTRA.NCAT.ORG. Learn about NCAT’s other cutting-edge sustainable agriculture programs.