EPISODE · Nov 16, 2020 · 36 MIN
With COVID, Grocery Finally Goes Digital
from Retail Remix · host Retail TouchPoints
Even when we're not in lock down, we've likely all been minimizing the number of trips we take to stores, even grocery stores. That's why, following years of buzz, we're finally seeing a boost in digital grocery shopping. Although grocery shopping app Basket has always focused on helping customers find the best price for items on their shopping lists, the company has uncovered a new opportunity: to help grocers and brands better understand and serve shoppers, even as their needs and behaviors change.During this episode, Basket co-founder Andy Ellwood reveals:How Basket has evolved from a shopping app to a powerful insights platform;Key trends and consumer behaviors the app is tracking in light of the pandemic;Why these behaviors are driving Basket's strategic priorities;Ways retailers and brands can adapt to respond to online grocery's official arrival; andThe future of loyalty in grocery.RELATED LINKSLearn more about BasketGet in-store pricing insights
Embed this episode
What this episode covers
Even when we're not in lock down, we've likely all been minimizing the number of trips we take to stores, even grocery stores. That's why, following years of buzz, we're finally seeing a boost in digital grocery shopping. Although grocery shopping app Basket has always focused on helping customers find the best price for items on their shopping lists, the company has uncovered a new opportunity: to help grocers and brands better understand and serve shoppers, even as their needs and behaviors change.
NOW PLAYING
With COVID, Grocery Finally Goes Digital
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.