Women Doing Well - Julie Wilson | Faithly Podcast

In today’s episode, Alicia Lee is joined by Julie Wilson, CEO of Women Doing Well, for a thought-provoking conversation on women and their wealth in relation to the future of the Church. Drawing from groundbreaking new research, Julie shares why one of the most significant shifts happening in philanthropy and ministry today is also one of the most overlooked: the growing influence of women in financial stewardship and charitable giving. Julie reflects on her own journey—from a journalism career in New York City to decades of ministry work focused on generosity—and explains how her experiences shaped a passion for helping women engage confidently with their finances and steward their influence for greater kingdom impact. Along the way, Julie shares how family dynamics, alongside cultural expectations and generational patterns, have often left women underprepared for financial decision-making, despite the increasing responsibility many already carry. Together, Alicia and Julie unpack key findings from Women Doing Well’s latest research, including the significant role women play in household generosity and the importance of involving women in financial and ministry conversations, particularly in light of the unprecedented wealth transfer expected to take place over the coming decades. Throughout their discussion, they also explore the experiences—from volunteering to personal connection—that often inspire greater generosity, and why churches that fail to engage women meaningfully may be missing a critical opportunity for growth and impact. Website: https://womendoingwell.org/ 00:00 Introduction: Women Shaping Generosity in the Church 00:48 Julie's Journey: From NYC Media Dreams to Ministry Calling 02:53 Money Tension and Family Dynamics: The Personal Roots 04:46 Surprising Research: 95% of Women Contributing to Household Income 07:52 The Invisible Responsibility: Women Driving Generosity Decisions 09:47 The Wealth Transfer: 184 Trillion Dollars and 70% to Women 11:53 Historical Context: Why Women Haven't Been in the Conversation 15:36 The Risks and Opportunities for Church Leaders 19:04 Breaking the Discomfort: Why We Must Talk About Money 21:28 Encouragement for Women: Finding Confidence and Voice 24:58 Redefining Generosity: Beyond the Checkbook 26:58 The Power of Experience: How Women Increase Their Giving 28:14 Faith as the Edge: Values, Meaning, and Joy in Giving 30:07 The Confidence Gap: Christian Women Leading the Way 31:47 Call to Action: Resources and Next Steps Follow us on social media: Website: https://faithly.co/ Facebook: https://www.facebook.com/thefaithlyco/ Instagram: https://www.instagram.com/faithly.co/ LinkedIn: https://www.linkedin.com/company/faithly/ X: https://x.com/faithlyco