Women in Ad Tech: Thriving in a Space Not Built for Them

Episode Title: Episode Audio Link: https://podcast.ablackexec.com/episode/Women in Ad Tech Thriving in a Space Not Built for Them Episode Video Link: In this episode of A Black Executive Perspective podcast, host Tony Tidbit welcomes Lori Goode, Chief Marketing Officer at Index Exchange. Lori shares her inspiring career journey in the ad tech industry, emphasizing her commitment to diversity, equity, inclusion, and belonging (DEIB). The conversation touches on the progress and challenges women face in the industry, the importance of inclusivity, and how organizations can create environments where everyone feels like they belong. Lori also discusses the significance of sponsorship, the evolving landscape of ad tech, and her vision for a more equitable future.▶︎ In This Episode 00:00: Creating Inclusive Spaces for Women in the Industry00:52: Introduction to Black Executive Perspective Podcast01:32: Guest Introduction: Lori Goode02:13: Lori's Personal and Professional Background03:50: Balancing Family and Career08:08: Journey into Digital Advertising23:30: Challenges and Progress for Women in Ad Tech35:37: Systemic Issues and Defensive Reactions36:23: Rethinking Protein: ADDRA Labs Promo36:49: Diversity in AI and Team Dynamics37:55: Addressing Leadership Gaps for Women of Color39:22: Hiring for Potential Over Experience40:26: The Importance of Sponsorship in Career Growth45:12: Belonging in the Workplace50:59: Future of DEI in Ad Tech01:01:17: Final Thoughts and Call to Action🔗 Resources Links and resources mentioned in this episode:🔔 Listen and Subscribe Listen to this episode and subscribe for future updates subscribe to A Black Executive Perspective podcast onYouTube PodcastsApple PodcastsSpotify PodcastsAmazon MusicOther platforms or by searching "TonyTidbit" if you like what we're doing and would like to support us, here's some ways you can help us continue the uncomfortable conversations that drive changesubscribe to our newslettergive us up to a 5 star review on Apple Podcastsshare an episode with a friend, family member or colleague🗣️ Follow @ablackexecfollow us across social media @aBlackExecLinkedInInstagramFacebookYouTubeTwitterTikTokWhatsApp ⭐️ Follow @TonyTidbitfollow Tony across social media @TonyTidbitTwitterLinkedInFacebook This episode was produced by TonyTidbit ™ . Copyright © 2024 A BLACK EXECUTIVE PERSPECTIVE LLC. All rights reserved. No part of this podcast may be reproduced without prior written permission. For permissions, email [email protected] .