Wool levy debate returns as sector seeks sustainable funding // Ross McIsaac, Sector Manager, Wool Impact

Last week the Wool Alliance presented to the Parliamentary Primary Prodution Select Committe to advocate for the return of a wool levy to unlock New Zealand's undervalued wool. In a recent interview on CountryWide CONNECT, Ross McIsaac from Wool Impact shared his insights from a recent farmer survey on the demand for a wool levy from farmers to improve farm gate prices. Chapters 00:00 Introduction and Guest Background00:29 Overview of Wool Industry Challenges and Opportunities01:26 The Need for Investment and Industry Support02:20 Public Support and Levy Reintroduction Support03:18 Proposed Structure and Focus of New Wool Organization04:11 Making Wool Easier to Use and Promote04:34 Funding Sources and Government Involvement05:30 Industry Good Model and Post-Farmgate Focus06:24 Impact of Wool Prices on Support for Levy07:21 Market Demand and Innovation in Wool Products08:17 Ensuring Market Transparency and Value Creation08:47 Closing Remarks and Future Outlook Resources Wool Impact - https://woolimpact.org.nz/Campaign for Wool - https://campaignforwool.org/Wool Research Organisation - https://woolresearch.org/Beef + Lamb New Zealand - https://beeflambnz.com/ Guest links LinkedIn - https://linkedin.com/in/ross-mcisaac CountryWide CONNECT with Andy Thompson & Sarah Perriam-Lampp is our daily rural show livestreamed from 11am-1pm. Visit country-wide.co.nz on how to watch / listen.See omnystudio.com/listener for privacy information.