Words Matter: Why Telling Stories is So Important

Danny Schuman is a writer, marketer, entrepreneur, and the President of the marketing consultancy, Twist Your Thinking. At Twist Your Thinking, Danny has worked with brands ranging from small nonprofits to Fortune 100 companies, and he helps them focus their message and develop their brand strategy. A lot of Danny's work is based on tactics discussed in his No.1 best-selling book, The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur. Before founding Twist Your Thinking, Danny spent 23 years moving up the ranks of ad agencies from copywriter to Group Creative Director. He also spent 10 years working on the Gatorade brand and making commercials with Michael Jordan. In this episode… In the age of shorter attention spans, rapid swiping, and a preoccupation with followers, there's one thing that holds true: words matter. When it comes to social media, how can you make your company stand out using words? What steps are involved in building an authentic story? With 23 years of experience working in the marketing industry, Danny Schuman has learned to adapt to new technologies and modes of communication. According to Danny, storytelling will never go out of style. No matter what your company specializes in, your story is an essential part of sharing your brand and your message with audiences. In this episode of the Firebelly Social Show, Duncan Alney is joined by Danny Schuman, President of Twist Your Thinking. Together, they talk about the art of storytelling on social media. Danny shares his expert advice on how to stand out on social media by knowing your "why," developing emotional connections, and focusing on your message to create the perfect story. Stay tuned.