Work Hard, Play Hard: Building a Dream Team Culture with Katy & Greg Law

We’re joined by Katy & Greg Law from Sweet Dreams Furniture & Mattress — two incredible entrepreneurs who’ve built a Dream Team culture that customers (and competitors) can feel the second they walk in the door.A few highlights you’ll love:💍🏁 Katy & Greg’s “triple-crazy” start: graduated, got married, moved, and opened Sweet Dreams in 2002🎯 Culture that wins: how they built clear vision + values, and make sure every teammate knows them, lives them, and leads with them🎨 A killer line from their book-of-the-month (Unreasonable Hospitality): “Customer service is black & white… hospitality is in full color”🤝 The real differentiator: they’re not in it for transactions — they’re building customers for life🎉 Most memorable sale stories:Katy’s legendary pink Easter Bunny roadside “Easter Sale” stunt (yes… really 😄)Greg’s “small favor, lifetime relationship” story that turned into years of referrals and friendship — all from helping a guy find a tiny bed-frame partSweet Dreams doesn’t just talk about culture… they live it!