Working with Languages and Paid Media

In this episode of The Language Worker, I sit down with Sonia, a German and Italian native speaker and performance marketing specialist for small and medium-sized businesses. She combines her linguistic skills with hands-on expertise in Google Ads, Microsoft Ads, Meta, and LinkedIn to help SMEs scale sustainably across markets. We talk about how Sonia manages and optimises multi-channel ad campaigns, what meaningful performance tracking looks like in practice, and how she turns reporting into clear, actionable insights for her clients. She also shares cool stories about her multilingual upbringing and how her career path has been evolving. If you’re a language professional, marketer, or SME owner who wants to market products and services more efficiently in an ever-changing digital landscape, this conversation will give you concrete ideas on how to align language, data, and paid media.