Workshop: defining indicators for an existing CJM

from Digital Marketing Expert · host Ilaria Digital School

**Theoretical Recap** A Customer Journey Map (CJM) is only as actionable as the metrics attached to it. Without indicators, a CJM remains a descriptive artifact — useful for alignment, but powerless for optimization. KPIs (Key Performance Indicators)...

Episode metadata supplied by the publisher feed · Published Jul 3, 2026

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Workshop: defining indicators for an existing CJM

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