WOTPod 009 w/ Chris Craig | Turning Technicians Into Professionals

In this episode of WOTPod, we sit down with Chris Craig, content creator and Tech School Project Manager at RockEd, to talk about the real challenges and opportunities happening in automotive service today. Chris breaks down the truth about technician turnover, the massive shortage hitting the industry, and why shops lose their best talent in the first 6–12 months. We also talk about how RockEd is changing training with micro-learning, industry-recognized certifications, and real mentorship from creators and subject-matter experts across the country. Chris also shares powerful insights on:• The soft skills that determine technician success• Why advisors + techs must partner, not compete• How customer experience impacts flat rate and shop culture• The value technicians bring to safety, repairs, and the industry• Leadership gaps in dealerships and how to fix them• Why service professionals need to reinvent themselves and keep growingWhether you’re a technician, advisor, or leader, this episode is loaded with mindset, data, and career strategy for growing in the industry and leveling up as a professional.Want to Connect with Chris?YouTube- https://www.youtube.com/@chris_mf_craigTikTok- https://www.tiktok.com/@chris_mf_craigInstagram- https://www.instagram.com/chris_mf_craig/LinkedIn- https://www.linkedin.com/in/chris-topher-craig/