Would You Give Your Business Away To A Flat Earther? (Episode 169 - The Marketing Gateway Podcast)

Would you be willing to even take that risk? This month, we are plugging the American Red Cross! Even if you can't give blood, there are many other ways to help out. Visit https://www.redcross.org/ to find out how! SOURCES https://simpleflying.com/how-quick-fly-around-world/ https://www.columbia.com/expedition-impossible.html https://www.creativereview.co.uk/columbia-flat-earthers-campaign/ https://www.retailgazette.co.uk/blog/2026/08/columbia-sportswears-campaign/ https://rohringresults.com/columbia-expedition-impossible-marketing-case-study/ https://www.cnbc.com/2026/05/01/columbia-ceo-says-fun-marketing-helping-fue-sales-recovery.html https://finance.yahoo.com/media-advertising/articles/columbia-sportswear-rewards-flat-earthers-155026833.html https://www.marketingdive.com/news/columbia-challenges-flat-earthers-as-part-of-bolder-marketing-revamp/806761/ https://www.creativereview.co.uk/columbia-sportswear-engineered-whatever-brand-platform/ Gert Boyle, One Tough Mother: https://www.youtube.com/watch?v=l7PSXRZiAak https://tbwa.com/work/expedition-impossible-columbia-sportswear/ The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2026, The Research & Planning Group, Inc.