【Wow！商業原來可以這樣搞】銀行走進移工宿舍，開挖500億金礦

from 商周Bar · host 商業周刊編輯處

東南亞移工已經來台灣30年，本來該是銀行眼裡的肥肉，可是，卻很少有銀行願意做這群人生意，他們想要申辦信用卡，永遠通不過審核，其中四分之一，更連薪轉戶都沒有。台灣銀行分行超過3千家，自動提款機（ATM）接近3萬台，密度高居全球第一，一般人要開戶、貸款和辦卡，跟開水龍頭一樣方便。但是，以往移工取得金融服務有很多限制，各家銀行對移工的審核標準很嚴格，基本上都不會過關。不過，2020年以來，台灣的銀行們卻開始把移工奉為座上賓。9月，台新花了兩年的時間，把全台約3700台ATM全部更新，語言介面加入越南語、印尼語等6國語言，方便外籍移工操作。到了2020年10月底，永豐銀行搶先推出給外籍移工的信用卡，這是銀行界的第一張，他們做了調查，有意願辦卡的移工，就達數千人。為什麼三十年來，銀行對提供移工金融服務意興闌珊，到近年起，像恍然大悟般，紛紛搶進移工商機？移工的生意好做嗎？本集節目分享這個精采的商業案例，看銀行們如何開挖500億移工金礦。 √ 各種Podcast平台聽商周 linktr.ee/BWnet √ 聽不夠？這裡還有： reurl.cc/pyXZMx √ 訂閱商周Youtube，看精彩影片： reurl.cc/2g38mE √ 精彩報導e手讀，下載商周+ APP： reurl.cc/r8XZRZ -- ◆ 按讚商周Facebook，時刻掌握時事脈動： reurl.cc/KjDXQ9 ◆ 追蹤商周IG ，每天圖解幫你畫重點： reurl.cc/bRxGEy ◆ 商周Telegram，補給成功人生計畫： reurl.cc/Q3DWbq -- Hosting provided by SoundOn

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【Wow！商業原來可以這樣搞】銀行走進移工宿舍，開挖500億金礦

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