WQA Radio #251 - Advertise with Radio

Welcome to WQA Radio, news and insights for the water treatment industry. Find us at https://wqa.org. In this episode, we will talk radio advertising with water treatment dealer Mike McGowan of McGowan Water Conditioning in Mankato, Minnesota. Mike is a member of the WQA Board of Directors. You’ll hear how Mike works with both radio stations and a marketing agency to develop his advertising mix, how he often voices his own commercials to personalize the message, and one of the ways he knows radio ads work. We’ll talk about TV advertising in a future episode. Later, we’ll have our WQA Tip. Remember to register for the WQA Convention & Exposition at https://wqa.org/convention.