Write Your Obituary | Mason Cosby, Founder of Scrappy ABM

From ministry dreams to founding his own ABM agency, Mason Cosby proves revenue is just a resource for bigger missions. He and Jolie discuss purpose‑driven positioning, refugee‑English side projects, and why planned slack hours keep agency life human. Key Takeaways • Money is a tool; mission is the point. • Values‑client fit prevents quiet‑quitting consultants. • Three non‑negotiable duties bring role clarity fast. • Planned slack absorbs inevitable client fire drills. • Frameworks serve nonprofits as well as enterprises. Timestamps 00:00 Intro: ministry kid to marketer 04:20 Finding meaning beyond MQLs 10:13 Values → positioning playbook 14:52 Refugee‑English project story 20:47 ABM frameworks with purpose 24:30 Slack‑hour math explained 28:58 Hiring for integrity, training skills 35:02 Family / funnel balance 40:18 Revenue as resource recap 44:42 Farewell & call‑to‑action Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number. Links Mason Cosby: https://www.linkedin.com/in/masoncosby/ Scrappy ABM: https://scrappyabm.com/ Hero on a Mission: https://www.dashhouse.com/hero-on-a-mission/ Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/ Revenue Mind: https://www.linkedin.com/company/revenuemind/