Writing An Effective Podcast Description

Your podcast description is also known as your podcast summary, or show summary. Podcast listeners have over a million potential podcast shows to listen to. So how can you help yourself be found? Have a good podcast description.

This is day 25 of my 31 Day Podcast Challenge

You write the podcast description inside your media hosting account, and it appears in all the directories your podcast is listed in. For example, Apple Podcasts, Spotify, etc. Unfortunately, many will write their podcast description as an afterthought, and purely because they've stumbled across a big empty text box.

The good news, though, is that you can edit your show summary at any time. 

Podcast descriptions are very important when listeners are weighing up whether or not to hit play, and ultimately subscribe.

Is the podcast description Important for Search? Not really. And it's likely that stuffing your podcast summary full of keywords will be a waste of time, and get you taken off iTunes/Apple Podcasts. So to perform well in search, choose a good name for your podcast, and always publish episodes with descriptive titles.

Who's your target audience? You should write about who your podcast is for, why they should listen, and what they can expect. Speak directly to them in your podcast description. Let them know that this is the podcast for them. Whatever they're going to get from your podcast, tell them about it up front.

Tell the potential listener who you are. You don't need to be famous or well known to run a successful podcast. Write a bit about yourself.

Tell them what they can expect. Will it be interviews? Will you be talking with a co-host? Or flying solo? Do you release new episodes on the same day every week, or do you podcast in seasons? Some info here will help set expectations with your potential listeners.

Then the question comes around about the length of the description. 

This is a bit like the question “how long should my podcast episodes be?” – there's no single ideal length. As long as it needs to be to get the message across. Shoot for 500 words and see how this looks and feels to you. Let a friend or your spouse read the description and see if they can then tell you what your podcast is about.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

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