Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

MichaelAaron and Richard unpack Writing for Busy Readers by Todd Rogers and Jessica Lasky-Fink: six evidence-backed principles for readers who skim rather than read. Why a 49-word email beat a 127-word one, why subheadings doubled newsletter clicks, and why making a task easy beats making it exciting.

Episode metadata supplied by the publisher feed · Published Sep 16, 2026

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Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge

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This episode was published on September 16, 2026.

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