EPISODE · Mar 20, 2025 · 43 MIN
Writing with Purpose: How to Understand Your Audience and Create Compelling Content with Krystal Proffitt
from Writing Your Resilience: Building Resilience, Embracing Trauma and Healing Through Writing · host Lisa Cooper Ellison
Send us Fan MailWhether we like it or not, writers are content creators. And one of the biggest struggles I watch writers face is understanding their audience—what they want, what they need, and how to authentically engage with them. In this episode, podcast coach, content strategist, and host of the award-winning The Proffitt Podcast, Krystal Proffitt shares valuable insights on how writers can navigate this challenge and build meaningful relationships with their readers. If you're a writer looking to expand your platform and reach, this episode is for you. Let’s dive in!Episode Highlights2:22: Maintaining An Attitude of Gratitude During Busy Seasons 4:08: Building Authentic Audience Engagement 6:32: Humor Is Your Secret Weapon 8:05: Tailoring Your Content to Your Platform13:32: The Magic of Taking Readers Behind the Scenes15:09 The Power of Audience Surveys20:32: How Asking Closed Questions Gets Better Results27:35: Building Your Launch SquadResources Mentioned During this Episode: Start a Binge Worthy Podcast: A Step-By-Step Guide to Creating a Podcast Your Audience Craves by Krystal ProffittHow to Survey Your Audience for Feedback Content IdeasAudience Engagement and Feedback on Your ContentPodcasters ConnectEmbracing the Full Catastrophe: Writing About Loss and Finding Belonging with Casey Mulligan WalshThe Caregiver Cup with Cathy VandenHuevelKrystal’s Bio: Krystal Proffitt is a Podcast Coach, Content Strategist, and host of the award-winning show The Proffitt Podcast. She specializes in helping content creators create with confidence. Having published over 1,450 podcast episodes, she knows what it takes to keep creating year after year.Krystal teaches content strategy, repurposing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She has also appeared as a Content Expert for brands like Podcast Movement, Buzzsprout, Ramsey Solutions, Amy Porterfield, and Streamyard.Connect with Krystal: Website: https://krystalproffitt.com/Instagram:https://www.instagram.com/krystalproffitttx/YouTube: https://www.youtube.com/@KrystalProffitt/Connect with your host, Lisa:Get Your Free Copy of Ditch Your Inner Critic: https://lisacooperellison.com/subscribe/Website | Instagram | YouTube | Facebook | LinkedInProduced by Espresso Podcast Production
What this episode covers
Send us Fan Mail Whether we like it or not, writers are content creators. And one of the biggest struggles I watch writers face is understanding their audience—what they want, what they need, and how to authentically engage with them. In this episode, podcast coach, content strategist, and host of the award-winning The Proffitt Podcast, Krystal Proffitt shares valuable insights on how writers can navigate this challenge and build meaningful relationships with their readers. If you're a writer...
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Writing with Purpose: How to Understand Your Audience and Create Compelling Content with Krystal Proffitt
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