Wunderman COO on Redefining Creativity & Why It’s Not Just about Technology

Co-host Brad Forsythe interviews David Sable, COO of Wunderman. With more than 30 years in marketing communications David Sable has flair for developing unique, business-building, award-winning communications programs for clients all over the world. Since joining Wunderman in 2000, David has touched nearly every part of the business with enormous success. He was named vice chairman in 2003. As chairman and CEO of Wunderman’s Europe/Middle East, Africa, he created unity within the diverse European operation. He served as strategic counselor on our key global accounts including IBM, AT&T, Citibank, Kraft, among others. Before Wunderman, David served as executive vice president, director, account management, at Young & Rubicam New York. From 1990 to 1994, he directed the agency’s United States Postal Service account and global portions of Colgate-Palmolive and Bausch & Lomb accounts, among others. Earlier in his career, David worked for Burson-Marsteller and Cohn & Wolfe, both public relations firms within Young & Rubicam Brands. As an entrepreneur, David was a founding partner and chief marketing officer of Genesis Direct, an integrated direct marketing company with top sports leagues and organizations. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.